The IT business guide “Channel Revolution,” written by NovaStor’s CEO, Stefan Utzinger, which provides a pragmatic approach on how to successfully build an indirect IT sales channel, is now available for download as an eBook on iTunes.
In this channel guide, Stefan Utzinger, CEO of NovaStor, a leading vendor of software solutions for data protection and availability, presents strategic thoughts on software distribution through the channel, as well as useful calculations and practical advice. Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go. The book also gives detailed advice on selecting and attracting the right channel partners, managing the pipeline, effectively generating and managing leads, setting a proper discount strategy and more.
Cloud Computing - A Challenge for the Channel
The distribution of IT products is characterized by an extremely dynamic market. “Channel Revolution” provides answers and advice on how to manage the challenges of IT distribution in both traditional and online channels. One key aspect of the book is Cloud Computing. Here, Utzinger provides recommendations for dealers on how to avoid losing customers to cloud services by providing individualized solutions.
“It is an easy read, chock full of examples and charts that will spark your imagination as your read it. You’ll find yourself jotting down action items to immediately apply to your channel programs," states Business and Channel Development Executive, Patrick Schutte.
“Among IT professionals the book has received very positive feedback, and I’ve learned that “Channel Revolution” is often used for training channel staff. My book is an approach to create transparency and to facilitate the cooperation between manufacturers and retailers,” says Stefan Utzinger, CEO at NovaStor.
“Channel Revolution,” a pragmatic guide to successfully building and maintaining an indirect IT sales channel by Stefan Utzinger is now available for download on iPhone, iPad or iPod touch at the price of 9.99 USD. The book can also be purchased on Amazon.com and Lulu.com.
NovaStor (novastor.com) is a leading international provider of software solutions for data protection and availability. NovaStor provides software, SaaS solutions and services for local and online backup, restore and retention of business-critical data. Clients include home, mobile, and SMB users, service providers as well as international corporations. NovaStor's cost-effective solutions are platform- and hardware-independent and ensure that optimal technological and economical use is gained from the customer's existing and future IT environment. NovaStor is headquartered in Switzerland (Zug), has offices in Germany (Hamburg) and the USA (CA, Agoura Hills), and is represented in numerous other countries through partnerships.