PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Effective Branding Critical to Sustain Revenue Growth in the European Mobile Broadband Market Says Frost & Sullivan - Brand positioning is key for telecom operators aiming to achieve long-term subscriber and revenue growth - Wireless.Frost.com
Effective Branding Critical to Sustain Revenue Growth in the European Mobile Broadband Market Says Frost & Sullivan

 

NewswireToday - /newswire/ - London, United Kingdom, 2011/08/04 - Brand positioning is key for telecom operators aiming to achieve long-term subscriber and revenue growth - Wireless.Frost.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Telecom/Wireless/VoIP/IPTV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

The mobile broadband market is moving towards mass adoption in Western Europe. The upgrading of networks to next generation technologies like HSPA, HSPA+ and LTE, coupled with attractive pricing and allowance plans, will create growth potential for telecom operators in the mobile broadband market. Market participants have already started targeting various user segments, and with strong branding they can seek to gain market share and sustain revenue growth in the long term.

New analysis from Frost & Sullivan (wireless.frost.com), Mobile Broadband in Western Europe, finds that increases in smart phone and tablet penetration, and growing demand for Internet on the go encourage users to adopt mobile broadband. The following markets are covered in the report: France, Germany, Italy, UK and Spain, and the following technologies are included: GSM, EDGE, GPRS, HSPA, HSPA+, LTE, WCDMA, WiMAX and Wi-Fi.

In the United Kingdom, the number of mobile broadband customers has increased significantly in the years since its introduction. The increase in the number of smart phones and tablets contributed to mobile broadband subscriber growth. This trend was not, however, paralleled by notable improvements in speed and quality of service (QoS).

"European mobile broadband users have experienced several challenges related to QoS, resulting in the growth rate beginning to decline after first two years of mobile broadband introduction in Western Europe," notes Jayashree Rajagopal, Frost & Sullivan Research Analyst. "The evolution of technologies such as HSPDA and LTE will help operators keep pace with the QoS requirements of mobile broadband consumers."

With network upgrades due to the spectrum freed by Ofcom in the UK, and reasonable pricing and data allowance plans, telecom operators have finally begun to meet consumer expectations. According to Frost & Sullivan, the number of subscribers in the UK is expected to reach 52.2 million by 2015. The 2012 LTE spectrum auction is being viewed as a means to boost the mobile broadband market and meet rising demand. Nevertheless, it is likely to result only in marginal gains, due to the time and investment required to establish LTE networks.

The major broadband technology in Europe for the upcoming years will be HSPDA. Even where LTE is commercially launched, it will act as a complementary technology to the existing HSDPA networks in the short term. Alternative technologies like WiMAX have gained momentum in rural areas, where mobile broadband is yet to arrive.

Mobile broadband consumers are not well versed with the type of technology that is offered and its potential. They differentiate between mobile broadband providers based on the applications and services offered as well as the quality of service and speed.

"Mobile operators have to communicate that mobility is the key feature that differentiates mobile broadband from fixed broadband and hence they serve different purposes," concludes Ms Rajagopal. "To attract more customers, it is more important to focus on coverage and tariff plans, rather than solely on technology."

If you are interested in more information on this study, please send an email with your contact details to Joanna Lewandowska, Corporate Communications, at joanna.lewandowska[.]frost.com.

Mobile Broadband in Western Europe is part of the Mobile & Wireless Communications Growth Partnership Service programme, which also includes research in the following markets: mPayments in Europe, LTE in Europe, and The European Mobile Video Market. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.

Mobile Broadband in Western Europe / M6E4

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Telecom/Wireless/VoIP/IPTV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Telecom/Wireless/VoIP/IPTV articles,
CATCH Visitors via Your Competitors Announcements!


Effective Branding Critical to Sustain Revenue Growth in the European Mobile Broadband Market Says Frost & Sullivan

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Frost & Sullivan |
Publisher Contact: Joanna Lewandowska 
+48 22 390 41 46 joanna.lewandowska[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Telecom/Wireless/VoIP/IPTV via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Telecom/Wireless/VoIP/IPTV Most Recent Related Newswires:

Nokia Receives the New Product Innovation Award at Frost & Sullivan’s Awards Gala Honouring Best-in-Class Companies
Qualcomm Begins Commercial Sampling of World’s First 10nm Server Processor and Reshapes the Future of Datacenter Computing
Grandstream Releases a New WiFi Access Point for Beta Testing
IDC MarketScape Names HCL a Leader for Worldwide Internet of Things Consulting and Systems Integration Services
India’s First Payments Bank Goes LIVE-Airtel Payments Bank Starts Pilot Services in Rajasthan
Grandstream Introduces New Mid-Range IP Phones
Qualcomm and Samsung Collaborate on 10nm Process Technology for the Latest Snapdragon 835 Mobile Processor
Axiata Announces Completion of Bangladesh’s First Telecoms Merger with Bharti Airtel
NEC Develops 5G Massive-element Active Antenna System that Supports 28GHz Band
Grandstream Expands into WiFi Market with New Managed WiFi Access Point
Qualcomm and Tencent Announce Joint Innovation Center in China
Qualcomm Announces 5G NR Spectrum Sharing Prototype System
Verizon Acquires LQD WiFi to Humanize the Citizen Engagement Experience
Grandstream Announces New 4-Port ATA with Gigabit NAT Router
Qualcomm and Preh Sign Commercial Wireless Electric Vehicle Charging License Agreement

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)