In the international marketplace, it is very important for organizations to be able to both globalize and localize their product information and service offerings. That being said, the information presented to their target audiences is only as effective as the means by which it is communicated.
For audio purposes, the vessel or means of communication is via a voice talent performance; in essence, a voice-over recording performed in an accent or dialect native to the people the message is being directed at, in other words, localizing (familiarizing) a message that will yield more targeted and fruitful consumer responses.
Localization is one of the easiest ways for a company to its broaden international reach and better serve current customers.
To illustrate, if someone were writing a French Canadian script for an audience located in Montreal, QC, they would make sure that the terminology used is familiar to French Canadians living in Montreal. Not only that, the writer may employ unique speech and formation characteristics indigenous to the French Canadian language and relevant cultural references to help their audience best identify with what is being presented to them.
Going one step further, a script written for a Montreal, Quebec audience would be recorded by a native French Canadian voice talent from Montreal whose voice embodies the characteristics of the people and can convey the copy in a meaningful and direct manner accessible to all French Canadian speakers in Montreal.
Voices.com is home to over 8,665 voice talents, representing over 100 languages worldwide, meeting the needs of millions of people who search for voice-overs online, particularly in language translation and localization services.
Voices.com CEO David Ciccarelli says, "Localization is conveying a message to people in a specific geographical location implementing language and concepts that they can understand. Our voice talents are capable of bringing the world to an organizations’ doorstep with the power of localized voice-over recordings.”
One of the largest markets for dialects (or accents) today is in performing voice-overs for videogames. This industry continues to grow, encouraging international flair, which in turn requires the performances of roles speaking in specific dialects and accents.
Voices.com is able to fulfill the requirements of any voice-over project, and now finding the perfect voice to expand the global reach of an organization is as easy as posting a voice-over job or searching through the Voices.com Voice Talent search engine.
Based in London, Canada, Voices.com provides an online marketplace, facilitating transactions between business clients and voice-over professionals, employing a comprehensive suite of web-based services. Clients that have worked at Voices.com include NBC, ESPN, PBS, The History Channel, Reader's Digest, Comcast, Nortel Networks, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM, Jaguar, US Army, the US Government and more.