NewswireToday - /newswire/ -
London, United Kingdom, 2011/08/01 - New, fully animated million pound campaign produced by Fall off the Wall, launches across most satellite channels - MazumaMobile.com / Peppermobi.com.
Mazuma Mobile, the UK’s most popular online mobile phone recycler, launches a new TV advertising campaign this week. The 30 second advertisement features Mazuma’s brand mascot, Maz, in a fully animated campaign produced by Hertfordshire based production company, Fall of the Wall.
“We are the first UK mobile phone recycler to pay out over £100million to UK customers. So the new ad campaign is designed to reinforce our strength as a trusted and credible mobile phone recycler as well as the simplicity and speed of our service. We have listened to feedback from our customers and fan base and decided to focus on Maz for the new campaign. His overwhelming popularity continues to demonstrate his strength as our brand mascot,” said Charlo Carabott Managing Director, Mazuma Mobile.
Fall of the Wall were appointed to conceptualise and produce the new DRTV broadcast advert on behalf of Mazuma Mobile. The creative studio pulled upon years of experience producing broadcast advertisements, using a mixture of techniques Cinema4D and After Effects to bring Maz to life in his own world - software not usually used for character animation.
“This has been a fantastic campaign for us to work on. We had the opportunity to be really creative and using Maz as the focal point of the brand gave us complete license to produce a full CG animated advert. The flexible platform gave us a chance to express Mazuma’s core brand messages of simplicity of service and credibility, whilst maintaining an element of fun. I think we have succeeded,” said Justin Douglas, Managing Director, Fall off the Wall.
Facebook fans of Mazuma Mobile received their own sneak preview launch of the new advertisement.
To date Mazuma Mobile has paid out over 100 million in cash to consumers for their mobile phones and continue to be the most trusted and popular mobile phone and tablet recycler in the UK.
Follow us: facebook.com/mazumamobile
Mazuma Mobile (mazumamobile.com) recycles more mobile phones that any other online recycling company and is the UK’s leading independent and fastest growing company in this sector. Mazuma’s customers get the best prices, fastest payment and Mazuma’s renowned customer service that surpasses expectations.
Regarded as the authority on the used mobile phone market, Mazuma is the company that others follow. Mazuma is committed to safely and efficiently recycling old mobile phones and helping the less fortunate benefit in the most environmentally friendly way.
Founded on 17th August 2006, Mazuma is headquartered at 1 Colne Way Court, Colne Way, Watford, Hertfordshire, WD24 7NE.
High resolution images available on request. For more information contact:
Sandhya Shyam, Peppercom Europe
E: Sshyam[.]uk.peppercom.com or mazuma[.]uk.peppercom.com / T: +44 (0)20 7033 2660