Smarter Agent, a mobile pioneer, today announced that Philip Charles-Pierre will join the company in a newly created position, Senior Vice President, Marketing & Distribution. An experienced leader in private label partnerships, Charles-Pierre brings more than 12 years marketing and distribution experience to Smarter Agent as the company grows its mobile platform, which currently has more than 2.5 million downloads and is growing 20 percent month over month.
"Philip will be a tremendous asset for Smarter Agent and our current real estate partners. His team will work closely with our current partners and focus our marketing efforts," said Brad Blumberg, co-founder and CEO of Smarter Agent. "His extensive private label experience will be invaluable, as we extend our mobile platform and also expand to other industries.”
Charles-Pierre’s digital marketing and distribution expertise stems from work with a variety of large companies. At Travelocity, Charles-Pierre built, managed and successfully grew a more than billion dollar private label distribution business, which included clients like American Express, AOL, Yahoo and AARP. Before joining Smarter Agent, Philip was vice president, online marketing at Direct Brands, where he managed members’ e-commerce websites, E: campaigns and social media acquisition programs. Charles-Pierre has also held senior positions with Starwood Hotels and Resorts and Guidepost Publishing.
“Smarter Agent has built a unique mobile platform that can serve both businesses and consumers, and that value brought me to the company,” said Charles-Pierre. “The apps that can be built and branded with the platform are relevant to a variety of industries – beyond our current base in real estate. I look forward to helping Smarter Agent and its current partners grow while introducing the award winning mobile applications products to a number of new industries and companies.”
About Smarter Agent
Smarter Agent® combines mobile location technology, such as GPS, with information about real estate and neighborhoods around you. Smarter Agent (smarteragent.com) is the inventor of the mobile location-triggered real estate search — and has been granted six patents. By delivering location-relevant content to mobile devices, consumers can learn, interact and transact with the world around them as never before possible. Smarter Agent was named BEST GPS Application by the CTIA (Cellular Telecom Industry Association), BEST COMMERCE Application at Navteq Global GPS Challenges in the US and Europe, and has been featured as a leader in mobile innovation at Dow Jones and DEMO conferences.