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Bath, Banes, United Kingdom, 2011/07/20 - Future, the UK’s leading games media group, today unveils an extensive refresh of PSM3, its unofficial PlayStation magazine - PSM3mag.com / Futureplc.com. LSE: FUTR
PSM3’s reputation for delivering unrivalled independent PlayStation coverage has been strengthened with clean, stylish design throughout and new sections created to suit the way modern gamers play.
The magazine’s bold new look is focused around delivering ‘smarter PlayStation gaming’, from hard-hitting reviews, through insightful interviews, to innovative features.
New regular sections include Day One – fat-free previews of the hottest upcoming games – and Upgrade, which aims to improve every area of your gaming experience though a suite of playing tips, insider secrets and buying advice from PSM3’s network of global experts.
The redesign is brought to life by the incorporation of QR codes, which readers scan using smartphones to see exclusive videos and supplementary content from the wider world of PlayStation.
Editor Dan Dawkins says: “PSM3’s crisp new-look and sharper editorial focus truly reflects the needs of the modern, adult gamer – who, like us, sees videogames as the most dynamic, exciting form of entertainment. We all crave fresh experiences and smarter ways to play the games we own – and the new-look PSM3 helps you get the most from your console without wasting time or money.
“No one offers the unflinching reviews, unrivalled access and practical advice that PSM3 does – across print, psm3mag.com, tablets, social media and our hugely popular podcast. There’s no better way to stay in touch with like-minded PlayStation gamers.”
The relaunch issue of PSM3 also includes 36-page mini-magazine 53 Incredible PS3 Tech Tips, packed with ways to unlock your PS3’s hidden potential.
Inside the magazine, PSM3 champions innovation with the top 20 PlayStation games that ‘dare to be different’, a world-exclusive 12-page feature on 2011’s most-anticipated game, Skyrim, an extensive interview with L.A. Noire director Brendan McNamara, and a look at where gaming’s hottest series Grand Theft Auto goes next.
Associate Publisher James Kick says: “We believe PSM3 is the strongest unofficial PlayStation brand in the market and like all great brands we have used customer insight to evolve and adapt to the changing market. The new sections feel really contemporary, designed with both consumers and advertisers in mind. The addition of QR codes and is a neat way of bringing our print content to life online. ‘Smarter PlayStation Gaming’ is the perfect way to sum it up”.
The new-look PSM3 is being supported by an extensive marketing campaign across Future’s multi-platform Games portfolio plus key external audiences like IPC’s Nuts and Mousebreaker. The campaign’s estimated reach is more than a million people.
The relaunched September issue of PSM3 hits newsstands on Friday 22nd July priced at £4.99, and is also available digitally at zinio.com/psm3.
Launched in 2000 (as PSM2), PSM3 is UK’s best unofficial PlayStation magazine and the number one source for unbiased PlayStation coverage. Every issue mixes unrivalled insight into the hottest games, coolest tech and stories that matter with advice, tips and tricks for getting the most out of PlayStation gaming. With thousands of followers on Facebook and Twitter plus a podcast that regularly tops the iTunes charts, PSM3 (psm3mag.com) is one of the most trusted brands in gaming.
Future plc (futureplc.com) is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events. We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, and techradar.com. Future sells more than 3 million magazines each month; we attract more than 23 million unique visitors to our websites; and we host 27 annual live events. In addition, Future exports or syndicates publications to 90 countries, making us the UK’s number one exporter and licensor of monthly magazines.