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The Ratti Report Hires Public Relations Agency of Record - Think Cannon - At less than nine months old, the Ratti-Report is the top source for new business leads in the advertising and public relations industries. It's growth is why it has just hired its first Agency of Record - Ratti-Report.com / ThinkCannon.com
The Ratti Report Hires Public Relations Agency of Record - Think Cannon

 

NewswireToday - /newswire/ - New York, NY, United States, 2011/07/18 - At less than nine months old, the Ratti-Report is the top source for new business leads in the advertising and public relations industries. It's growth is why it has just hired its first Agency of Record - Ratti-Report.com / ThinkCannon.com.

   
 
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It’s no surprise to new business executives in the advertising industry that the Ratti-Report is the place to go for new business leads. But the Ratti-Report has bigger goals in sight; which is why it is expanding its offering and bringing in Think Cannon to get the word out.

At less than nine months old, the Ratti-Report is a relatively new website. But it has been growing in leaps and bounds since agency insider Steve Ratti launched the report in August 2010. Having run new business for some of the top agencies in advertising, Steve decided to take his expertise and proprietary approach to generating leads to a larger audience. Namely, to agency owners and new business executives in the advertising and public relations industries.

In the first six months, his readership grew to such a level that he had to create a fee structure to pay for his growing team of researchers. Next, he expanded to include leads on an international scale. Most recently he started implementing a text-messaging service for real time lead delivery.

“I really started this as a way to test the market.” Said Steve Ratti, President and Founder of the Ratti-Report. “It’s grown so quickly from the requests of my readers and subscribers. They wanted text messages, I gave them text messages. PR agencies wanted leads, I started adding public relations to the mix. International agencies wanted to be included, I expanded our research to include International news.”

Steve Ratti (ratti-report.com) is the creator of his proprietary approach to new business, called “event-based prospecting.” By using his own method to deliver leads to his subscribers, he has already garnered a loyal, and paying, following of new business executives and agency owners who want to see growth in 2011 and beyond.

 
 
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Written by / Agency / Source: Think Cannon, LLC

 
 

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The Ratti Report Hires Public Relations Agency of Record - Think Cannon

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Publisher Contact: Jeff Cannon - ThinkCannon.com 
212-993-6464 jc[.]thinkcannon.com
 
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