Ektron, provider of the world’s most advanced Web Content Management (WCM) solution, today announced that it had ranked highest in Customer Experience Management (CXM) among 10 WCM vendors in the July 2011 report titled,“The Forrester Wave™: Web Content Management for Online Customer Experience, Q3 2011.” In the report Ektron ranked highest in the “Customer Experience Management” category with a score of 4.40 out of a possible 5 and was ranked second among the rated vendors in the category of “Social and community controls.”
Citing Ektron’s “solid functionality,” the Forrester Wave Vendor Summary on the company notes:
• “Nashua, NH-based Ektron has developed tight integrations for its WCM with other components of the CXM ecosystem, such as analytics and CRM.”
• “Indeed, its ability to ingest analytics information from third-party products such as Omniture, Webtrends and Google and display them via heat maps within the content management environment is a model for its peers to follow.”
• “Ektron also displays a strong grasp of the importance of the social channel, through its delivery to third-party social networks and its ability to ingest profiles from those sites and use it for content targeting.”
“Our customers are telling Ektron that their customer experience management needs, including multichannel delivery, content targeting, analytics and integration with other CXM technologies are an increasingly important part of their WCM strategy,” said Bill Rogers, Ektron CEO and founder. “We feel that our ranking in this Forrester Report is a validation of our ongoing strategy to deliver innovative web content management, marketing optimization and social solutions that allow businesses to leverage the value of their content and optimize the customer website experience.”
Ektron’s web content management (WCM) platform simplifies the creation, management and delivery of multi-channel customer experiences for global organizations that are looking to engage with customers online. Ektron speeds time-to-web, drives business outcomes, and builds customer loyalty through software that powers corporate websites, intranet portals, and social communities. Ektron (ektron.com | ektron.co.uk | ektron.com.au) goes beyond traditional WCM, putting the power of the entire customer lifecycle, from acquisition through conversion and retention, in the hands of your marketing and web teams so that customers continuously receive relevant, fresh content that matters to them. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada and the United Kingdom, Ektron has more than 8,000 customers worldwide including: The Home Depot, Kodak, Microsoft, NASDAQ and National Health Services UK.
Michael O’Connell, PAN Communications
P: 617.502.4362 / E: ektron[.]pancomm.com.