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Future and Lego Team Up as Nitro Goes Ninjago - Future, the special-interest media group, has partnered with LEGO to bring new LEGO Ninjago to popular children’s title Nitro
Future and Lego Team Up as Nitro Goes Ninjago

 

NewswireToday - /newswire/ - Bath, Banes, United Kingdom, 2011/07/14 - Future, the special-interest media group, has partnered with LEGO to bring new LEGO Ninjago to popular children’s title Nitro. LSE: FUTR

   
 
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Set in a world of ninjas and introducing a unique ‘Spinjitzu’ battle element, Ninjago (ninjago.com) is Lego’s hottest property of 2011.

Every copy of Nitro issue 98 comes with a LEGO Ninjago Minifigure plus Spinner Set and Battle Cards (worth £7.49).

Bursting out of the issue is blue ninja Jay or his enemy Frakjaw – but five lucky readers will find red ninja Kai instead and win more LEGO Ninjago goodies.

Editor Richard Owen says: “Packed with excitement, heroes and action, LEGO Ninjago is perfect for Nitro. Our readers will be thrilled to get their hands on this awesome LEGO Ninjago gear!”

The LEGO Ninjago promotion follows in the footsteps of highly successful covermounts for LEGO Star Wars: The Clone Wars and LEGO Power Miners.

LEGO Ninjago Brand Manager Sally-Anne Weekes says: “LEGO Ninjago has been the largest LEGO IP launch to date and it was paramount that it received a high impact supporting campaign. We chose Nitro as ‘destination Ninjago’, our key media partner.

“Comprehensive and extensive creative solutions included take-over issues, advertorials, character highlights and covermount activity. We’ve been delighted with the work so far and will continue to work with Nitro in the future.”

Nitro issue 98 also comes with a covermounted Alien Invaders novel (worth £4.99), a giant Nintendo 3DS AR card, a water blaster and 25 Swapits points.

Disney/Pixar’s latest blockbuster Cars 2 is on the cover, and inside there’s a look at the new series of Batman: The Brave and the Bold.

Nitro issue 98 hits newsstands on Thursday 14th July with five special gifts. It’s priced at £3.99.

About Nitro
On sale every three weeks, Nitro is the UK’s best pre-teen boys’ mag. Each issue is packed with puzzles, jokes, comics, posters, games and cheats, plus things to do and red-hot info on top TV, movie and videogame characters. Ben 10, Pokémon, Doctor Who, SpongeBob SquarePants, Shrek, Super Mario, Iron Man and many more… they’re all here. There are loads of great gifts with every issue and hundreds of prizes to win – more than any other kids’ mag!

About Future
Future plc (futureplc.com) is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events. We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, and techradar.com. Future sells more than 3 million magazines each month; we attract more than 23 million unique visitors to our websites; and we host 27 annual live events. In addition, Future exports or syndicates publications to 90 countries, making us the UK’s number one exporter and licensor of monthly magazines.

About LEGO
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.
LEGO and the LEGO logo are trademarks of The LEGO Group. ©2011 The LEGO Group.

 
 
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Written by / Agency / Source: Future Publishing Limited

 
 

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Future and Lego Team Up as Nitro Goes Ninjago

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Publisher Contact: Steve Wright - Futurenet.co.uk 
01225 822803 steve.wright[.]futurenet.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Future Publishing Limited securities in any jurisdiction including any other companies listed or named in this release.

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