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Redwood Shores, CA, United States, 2011/07/13 - Provides Turkcell İletisim Hizmetleri A.S. (“Turkcell”), Europe’s third largest mobile operator, with new location-based services for 33+ million subscribers - Oracle.com. NYSE, NASDAQ: ORCL
Turkcell Technology has implemented Oracle Complex Event Processing (CEP) to provide a solution that enables mobile network operators to identify and predict real-time business opportunities and improve customer satisfaction with new and innovative location-based services.
One of Turkey’s leading R&D and innovation companies, Turkcell Technology provides a portfolio of solutions for leading network operators in more than 10 countries, including network services, SIM asset and services management, mobile marketing, mobile Internet and multimedia, and business intelligence solutions and business support systems. It is a fully-owned subsidiary of Turkcell, the leading communications and technology company in Turkey.
Turkcell Technology needed a highly available and scalable complex event processing solution that could support a huge volume of network data and capture real-time streaming information from mobile networks.
Turkcell Technology chose components of Oracle Fusion Middleware 11g, including Oracle Complex Event Processing to create a solution that can process multiple event streams to detect patterns and trends in real time and Oracle Coherence to provide scalability and reliability for high-performance event-driven applications.
The solution is deployed at Turkcell, Europe’s third and the world’s 16th largest mobile operator, which handles more than 33 million subscribers and 2 billion events daily.
Operating at extreme scale, Turkcell handles more than 300 million SMS text messages in a day with more than 16,000 SMS messages per second during peak times.
With the Oracle-based solution, Turkcell is able to identify and predict trends based on real-time subscriber events from mobile devices with SMS text message temporal relevance to provide customers with a wide range of targeted services and promotions – when and where they are most relevant.
Turkcell is now able to do real-time pattern matching to identify which subscribers are at a specific location and then offer them relevant location-based offerings.
The solution is also available to mobile operators that work with Turkcell Technology in the CIS, Russian Federation, Middle East, Africa and Europe.
“With Oracle Complex Event Processing and Oracle Coherence, we were able to build a solution that enables mobile operators to detect patterns and trends in real-time across many event streams to create new and innovative services for their subscribers and increase revenue generating opportunities,” Semih İncedayı, General Manager, Turkcell Technology.
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