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Atlanta, GA, United States, 2011/07/11 - Equifax Complete, a new product that combines credit monitoring and identity protection - Equifax.com / Breensmith.com.
Independent Atlanta ad agency, breensmith, recently completed work to launch Equifax Complete, a new product that combines credit monitoring and identity protection. The offbeat TV and social media effort revolves around a half-cop, half-accountant character that isn’t afraid to mix it up while educating the public on the importance of credit monitoring and identity protection. The over-the-top character munches on half-donut, half-bagels, adorns a bulletproof vest with pocket protector, and even threatens to calcutaze viewers with his half-calculator and half-Taser – all in the name of credit monitoring and identity protection.
The national TV buy and social media push helped Equifax reach its quarterly sales goals. And in just two weeks, Edwin grabbed nearly 8,000 followers on Facebook. The TV spots have been featured in Shoot Magazine, Bestads.com and more.
About Equifax, Inc.
Equifax (equifax.com) is a global leader in commercial and consumer information solutions, leveraging one of the largest sources of business credit intelligence, portfolio management, income, employment and wealth verification, identity authentication/fraud detection and marketing demographic data worldwide.
Through its unique data and analytical insights, powered by proprietary technology, Equifax delivers customized, high-value solutions to more than 4.4 billion accounts in 81 million businesses and provides millions of individual consumers with information and services to support management of their personal credit information and protection of their identity that are vital to their financial well being. Headquartered in Atlanta, Ga., Equifax Inc. spans four continents and 16 countries, is a member of Standard & Poor’s (S&P) 500® Index and its common stock is traded on the New York Stock Exchange under the symbol EFX.
breensmith (breensmith.com) is a full-service advertising agency located in downtown Atlanta. The agency client roster includes CNN, Equifax, Fadó Irish Pub, The Weather Channel, Sticky Fingers and Stevi B’s Pizza.