NewswireToday - /newswire/ -
New York, NY, United States, 2011/07/09 - Eventige Experiential Marketing Agency launches a brand new Event Marketing Group on LinkedIn for the Advertising Industry to collaborate on Brand Activation, Brand Innovation, and Guerrilla Marketing - Eventige.com.
From Vehicle Marketing and Projection Media to PR Stunts and SMS Mobile, this newly founded Eventige Experiential Marketing group is dedicated to everything Experiential and Non-Traditional in the world of Marketing that captivates the senses and creates memorable experiences. The entire marketing industry is shifting towards utilizing new and creative methods of execution and this group is the culmination of many industry experts in the field of Buzz / OOH / Non-Traditional and Experiential Marketing.
Created by Founder / CEO of Eventige Media Group, Alexei Alankin, this portal has been gaining attention from vendors, media buyers, and everybody in-between. One of the main reasons that the group has been growing so fast is because of the innovative discussion topics on Experiential Marketing and Innovative approaches to Event Marketing as a whole.
Experiential marketing gives customers an opportunity to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. The term "Experiential Marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness. It's the difference between telling people about features of a product or service and letting them experience the benefits for themselves; which ultimately creates a consumer based that is 'vested' in the product and has an emotional attachment.
Brand Activation is another topic that is often discussed and a relatively new "term" in the industry. It's pretty simple really; it's all about bringing the spirit of brands to life. The objective of Brand Activation is to make brands active in their markets, building their reputations along with results. Most fundamentally brand activation contributes in creating trust between the customer, the society and the brand. Trust is one of the key factors to create loyalty between consumers and brands, while sampling and distribution is the act of introduction of the consumer to the brand.
The alternative term customer-experience marketing emphasizes the idea of communicating the essence of a brand through a personalized experience. In today's economic climate clients are really looking for results out of their OOH initiatives and it is sometimes hard to determine which components will truly make an event shine... drop by our Eventige Media Group website and link back to the LinkedIn Group to join the fantastic discussion topics about Events and Experiential.
Our Eventige Experiential Marketing group is the fastest growing group dedicated to Experiential Marketing on any social portal, and is quickly becoming one of the best resources online for information, vendor quotes, ideas, and everything in-between. The Founder / CEO, Alexei Alankin is quick to accept requests and the official title of the group is "Experiential and Non-Traditional Marketing" Group on LinkedIn. The group is currently not an open group, so you will have to submit a request to join the discussion topics.
We also frequently have discussions topics on Guerrilla Marketing and Brand Activation / Brand Innovation; as well as many other relevant topics relating to Projection Media, Street Decals, Mobile Vehicles, Graffiti Art, etc.