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ResearchinChina.com Publishes Global and China Small and Medium-sized Display Device 2010-2011 Industry Report - ResearchInChina, the vertical portal for Chinese business intelligence, announces the release of a new report –Global and China Small and Medium-sized Display Device Industry Report, 2010-2011
ResearchinChina.com Publishes Global and China Small and Medium-sized Display Device 2010-2011 Industry Report

 

NewswireToday - /newswire/ - Beijing, China, 2011/07/05 - ResearchInChina, the vertical portal for Chinese business intelligence, announces the release of a new report –Global and China Small and Medium-sized Display Device Industry Report, 2010-2011.

   
 
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The small & medium-sized display devices refer to the ones sized below 11 inches. Along with the massive operation of high-generation TFT-LCD production lines, the original manufacturers specialized in large-sized G3-G5.5 lines have been markedly inferior to those of G6-G10 TFT-LCD production lines; in consequence, they have successively transferred into the fabrication of small & medium-sized display devices, which initiated the oversupply, particularly in the medium-sized field (5-11 inches) whose price plunged.

The output value of small & medium-sized display devices dropped in 2006 and the market underwent changes.

Firstly, mobile phone display features even larger sizes as the smart phone flourishes. The display size of mainstream smart phone reaches 3.5 inches, and that of the high-end one rests on 4.3 inches which is the double of that of common mobile phone. The resolution also becomes higher, with the mainstream one of 800*480 or 800*854, and the high-end one of 960*640, a quadruple of the common mobile phone.

The ASP of mobile phone display has been on the rise from the ever falling status. It turned out to be US$8.06 in 2010, up 11.8% against 2009, and promisingly, it will maintain the growth momentum by 2013.

Secondly, the medium-sized display market thrives. As the netbook was massively rolled out into the market in 2009, the small & medium-sized display industry still achieved growth against the economic crisis. And in 2010, the large shipment of tablet PC fueled the growth of medium-sized display market.

The small & medium-sized display industry experienced sharp fluctuations in 2010. CPT and HANNSTAR were completely transformed into the manufacturers of small & medium-sized display devices. The shipment of CPT in 2010 was as high as 352 million, up 135% from 2009; and that of HANNSTAR registered 248 million, up 505% against 2009. However, subject to the not high average unit price and the low gross profit despite the booming shipment, as well as the high depreciation of TFT-LCD production line, both of the manufacturers were suffering from loss.

SMD has been engaged in OLED for years, and it ultimately made significant breakthrough in 2010. By virtue of the fully depreciated G4.5 LTPS TFT-LCD production line, the OLED shipment of SMD greatly expanded. Samsung, Nokia, HTC, and Lenovo massively employed OLED as mobile phone display. In 2010, the output value of OLED industry rose 92% from 2009, of which SMD contributed more than 95%. In 2011, SMD will excel Sharp by means of OLED and blossom into the world’s largest manufacturer of small & medium-sized display.

In H2 2010, due to the deficient capacity of LG Display, Apple iPhone increased its display suppliers Sharp and TMD. Sharp originally provided display devices for Apple except iPhone and iPad. Benefiting from the long-term orders and the fabulous cash support of Apple, Sharp reopened the three production lines (closed at the end of 2008 because of the economic downturn) of small & medium-sized display devices of TENRI and MIE.

In late 2010, Hon Hai intended to purchase 50% equities of Hitachi Display for JPY100 billion, but the negotiation failed. In early 2011, Sony Mobile Display sold its subsidiary-STMD to Kyocera; meanwhile, Sony acquired the G4 line of EID, and purchased the back-end module fab of Epson in Suzhou for RMB780 million.

Epson, the global largest manufacturer of small & medium-sized display in 2004 and 2005, has witnessed the declined performance during the recent years, and it is probable to retreat from the field ultimately.

 
 
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ResearchinChina.com Publishes Global and China Small and Medium-sized Display Device 2010-2011 Industry Report

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