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Low Penetration in Kenya's Sizeable Public Sector Creates Real Opportunity for Affordable Patient Monitoring Devices, Finds Frost & Sullivan - Arrival of Asian competitors makes patient monitors more affordable, boosting uptake
Low Penetration in Kenya's Sizeable Public Sector Creates Real Opportunity for Affordable Patient Monitoring Devices, Finds Frost & Sullivan

 

NewswireToday - /newswire/ - Cape Town, South Africa, 2011/07/01 - Arrival of Asian competitors makes patient monitors more affordable, boosting uptake.

   
 
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The desire to modernise and increase the capacity of Kenya's healthcare facilities is underpinning the rising purchase of patient monitors. The presence of Asian competitors has made patient monitoring more affordable, and has expanded the customer base. Penetration within the public sector is low, meaning a far greater opportunity exists than is currently exploited.

New analysis from Frost & Sullivan (patientmonitoring.frost.com) Installed Base Analysis of Patient Monitors in Kenya, finds that the market earned revenues of $2.20 million in 2010 and estimates this to reach $4.50 million in 2017. The following market sectors are covered in this research: multi-parameter monitors, vital signs monitors, and anaesthesia monitors.

Competition within the Kenyan patient monitoring equipment market is dominated by four key participants. Despite this, Asian brands continue to impact upon the market in a two-fold fashion due to their price-competitive strategies.

"The presence of Asian competitors has made patient monitoring more affordable, and has increased the customer base of various devices, especially in the public sector where the need is high and affordability is important,” states Frost & Sullivan's Healthcare Analyst Ryan Lobban. "This has resulted in a greater degree of equipment sensitisation and awareness about digital signal processing (DSP) patient monitoring.”

Improved affordability has resulted in better awareness about the benefits of patient monitors. Medical practitioners are indicating a preference for multi-parameter patient monitoring equipment and are abandoning outdated analogue monitors. Practitioners are also becoming aware that with the use of more advanced equipment, they can help more patients avoid critical illness.

Affordability remains the greatest challenge in the Kenyan patient monitoring equipment market. Penetration of all levels of healthcare service delivery in the public sector is poor.

"Consequently, there is significant growth opportunity in this sector that is yet untapped,” remarks Lobban. "Price competitive Asian brands are increasingly capitalising on the high need and limited affordability within this public sector customer base.”

Despite being the biggest economy in East Africa, Kenya still possesses an incidence of absolute poverty of 46.6 per cent and a gross national income per capita of $783. Private healthcare remains largely unaffordable, and public sector procurement of patient monitoring equipment for 2010 accounted for approximately 0.15 per cent of the total health care expenditure. The ability of suppliers and distributors to retail advanced multi-parameter equipment in this socio-economic setting is still a major challenge.

Many hospitals do not possess an adequate number of trained biomedical engineers. Local suppliers and distributors of patient monitors have accordingly resorted to providing maintenance contracts upon procurement.

"Frost & Sullivan research indicates that end users' decisions to purchase are heavily dependent upon the availability of after-sales user and technical support,” concludes Lobban. "The increased availability of after sales support enhances the efficiency of device usage even while the availability of outsourced technical support bridges the restraint of a lack of trained biomedical engineers in various hospitals.”

If you are interested in more information on this study, please send an email with your contact details to Samantha James, Corporate Communications, at samantha.james[.]frost.com.

Installed Base Analysis of Patient Monitors in Kenya is part of the Patient Monitoring Growth Partnership Service programme, which also includes research in the following markets: Growth Opportunities in the South African Patient Monitoring Market; and Strategic Analysis of the Healthcare Industry in Kenya; Growth Monitor - Patient Monitoring. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit frost.com.

Installed Base Analysis of Patient Monitors in Kenya / M6E3

 
 
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Low Penetration in Kenya's Sizeable Public Sector Creates Real Opportunity for Affordable Patient Monitoring Devices, Finds Frost & Sullivan

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