NewswireToday - /newswire/ -
Irving, TX, United States, 2006/10/09 - orderTalk, Inc. and The Pizza, Pasta and Italian Food Association (PAPA), the only formal Trade Body representing the Industry in the UK have entered into a Strategic Alliance for the supply of online ordering technology to Association members.
A strategic alliance to provide online ordering and call center interface technology to members of the United Kingdom Trade Body.
Patrick Eldon, President of orderTalk Inc. said: “Off premise dining is fast becoming the biggest growth area for the hospitality industry and orderTalk’s proven technology shows increases in both the volume of off premise dining as well as average check order value. With the rapid consumer uptake of internet ordering, it has become essential for food operators to provide online ordering to their customers. In selecting orderTalk as its strategic partner, PAPA has endorsed the orderTalk outsourced and managed solution and reinforced orderTalk’s position as the industry leader. The fact that orderTalk is one of the very few providers to the industry that is certified as Payment Card Industry (PCI) compliant provides restaurateurs with the peace of mind that their customer data and most especially credit card data is secure with orderTalk. ”
The Pizza, Pasta & Italian Food Association (PAPA) was originally formed in 1977 as the Pizza Association, but changed its name to include pasta and Italian foods in the late 1980s. Today the association is the only formal trade body in the UK representing the broad pizza, pasta and Italian food and drink industry. The Association is a non commercial and non financial body run for the benefit of its members.
The Association aims to be there to help its members when they need it, whether that is to provide specialist advice to help to solve a particular problem so that its members always know they have someone to turn to when they need help and advice. PAPA is concerned to positively build the pizza pasta and Italian food market so that its members – whether they are manufacturers, suppliers or restaurateurs – gain from a strong trading environment.
Headquartered in Irving, Texas and with offices on 3 continents, orderTalk (ordertalk.com) specializes in providing outsourced and managed order taking solutions designed for the restaurant, to go, catering and quick service market. orderTalk has become renowned for providing proven technology without the need for customers to invest in the costly development of software, the purchase of hardware or the hiring of IT staff. orderTalk provides efficient and hassle free implementation of a branded, sophisticated and user friendly system.
The orderTalk online ordering software for restaurants combines online ordering as well as the ability to handle telephone ordering either at an in-house or outsourced call center, allowing operators to concentrate on making and delivering food. The online ordering website and call center interface can be combined or operators can opt to use either as a stand alone product.
The system allows operators to maintain their unique brand, whilst reducing costs by making use of orderTalk’s economies of scale. From the customers’ perspective, the online ordering and telephone calls are dealt with by the store as they are done entirely in the name and brand of the business.
All orders are transmitted -- by fax, printer unit, console or directly into a POS system -- to the relevant store or restaurant. The system is simple to operate in store as orders are either printed out or seamlessly transferred through integration to many existing POS systems. Furthermore, the orderTalk system coordinates both telephonic and online ordering through central servers, allowing the operator to better handle capacity. Because the call center interface allows operators to use a call center of their choice, staffed by professional call handlers who are trained to cross and up-sell, the end result is increased order value for call in orders.
The system serves the individual store or restaurant as well as chains, and has particular appeal for those with multiple sites or franchised businesses as it offers a higher degree of management control without taking away the ‘local-ness’ of the business as every call and online order is dealt with in the name of the local business.