Hundreds of vendors and resellers participated in the sell-out event, which featured educational, technology and business workshops as well as networking opportunities organized by the BlueStar Canada team. The running theme of "prospecting for new business" was inspired by an opening presentation from BlueStar Canada President Jacques Lapierre.
"Our focus at VARTECH Canada this year was prospecting as it became clear that opportunities are abundant," Lapierre said. "All VARs should be focused on searching, digging and exploring for new ways to enable mobile techniques in all areas of POS and data collection. The message energized people as they were getting ready to prospect for opportunities during our event," Lapierre said.
Next up on the VARTECH global tour: August 15-17 VARTECH Miami Beach. VARs, vendors and the BlueStar team from USA and Latin America will meet at the luxurious Fontainebleau resort. And October 4-6 VARTECH Europe takes place in Berlin.
VARTECH Canada was the first of the series of conferences planned for 2011. VARTECH 2011 activities will include:
• One-on-one product demonstrations in the renowned CodeZone.
• New seminar and workshop sessions presented by industry experts.
• Phenomenal networking opportunities at evening events.
BlueStar (bluestarinc.com) is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development, and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle, with technology solutions across all of the verticals. For more information about BlueStar value-adds for VARs and independent software developers, please contact a BlueStar Account Executive at 1-800-354-9776 or visit the website.