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Sliema, Malta, 2011/06/29 - The Dating & Matchmaking Site Benchmark Report was published by Subscription Site Insider, a division of Anne Holland Ventures, Inc., and Courtland Brooks, a consultancy to the Internet dating industry - CourtlandBrooks.com / SubscriptionSiteInsider.com.
“The economic downturn doesn't affect our sales growth”, said 90% of surveyed Internet dating executives, according to Dating & Matchmaking Site Benchmark Report released today at Subscription Site Insider website.
The Dating & Matchmaking Site Benchmark Report is published by Subscription Site Insider, a division of Anne Holland Ventures, Inc., and Courtland Brooks, a consultancy to the Internet dating industry. Other companies also contributed to the report, including Paul Larsen Consulting, Vindicia, Bethesda List, IBIS, comScore, Experian Hitwise and Online Personals Watch.
187 online dating industry executives took an exclusive anonymous survey, answering questions such as: ”What's the #1 marketing tactic you'd love to try if you had a bigger budget and didn't have to worry about risk?”,“How profitable is your dating site?” and “How many people access your dating site via mobile?” The survey yielded some surprising results.
In addition, the Benchmark Report contains new data from a formal observational study of how 101 dating sites are marketing themselves on the Web, on Facebook and via E:. Again, the data – in particular Facebook and mobile marketing data – was surprising.
The Dating & Matchmaking Sites Benchmark Report was released on June 23rd, 2011 at the Internet Dating Conference in Los Angeles. You can purchase the complete study with 115 charts & tables of real business data online at Subsctiption Site Insider. The printed copy ships within 24 hours and is available worldwide.
About Subscription Site Insider
Launched by Anne Holland, the original founder of MarketingSherpa and the Selling Subscriptions to Internet Content Summits, Subscription Site Insider (subscriptionsiteinsider.com) is staffed by fulltime research reporters who seek to determine best practices in paywall, membership and subscription sites.
About Courtland Brooks
Courtland Brooks (courtlandbrooks.com) is a boutique consultancy that exclusively serves the Internet Dating services and companies that want to talk to them.