Yell today announces that Richard Hanscott has been appointed as Chief Executive Officer of Yell UK. Richard takes up his role on July 18 and will report to Yell Group Chief Executive Officer Mike Pocock.
Richard has extensive knowledge of the IT and telecommunications sectors, particularly mobile, and of building successful consumer and B2B businesses. His expertise covers telecommunications and computing products and services for small businesses and the home.
Richard was most recently Chief Executive Officer of NEC Germany and Vice President Network Solutions NEC Europe. Prior to NEC, he was at Orange from 1997 to 2006, in senior sales and marketing roles, including Vice President Business Development & Partnerships at Orange Group from 2003. His earlier career was spent at Hewlett-Packard and at several software development companies.
Richard took a B.Tech in Mechanical Engineering at Loughborough University. He is now a member of its Advisory Board, helping the university understand what industry needs from future graduates.
Mike Pocock said: “Richard brings the skills and experience necessary to help drive our transition to a customer-focused digital media business. This new appointment reflects the importance of our UK business both in its own right and as a key contributor to the Yell Group. I welcome his arrival as we launch our new strategy.”
Richard Hanscott said: “I am very much looking forward to joining Yell at an exciting time in its development. I am confident that the new Group strategy that is about to be communicated will deliver a successful new digital future for the Group and will see its return to sustained, profitable growth. I am delighted to have the opportunity to lead Yell in the UK through this transition.”
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Yell offers quality business leads and marketing solutions to small and medium sized enterprises in the UK, US, Spain and some countries in Latin America through an integrated portfolio of simple-to-use, cost effective advertising. Yell’s products are available through printed, online, telephone and mobile based media.
In the year ended 31 March 2011, Yell published 104 directories in the United Kingdom, 1,005 in the United States, and 65 PaginasAmarillas directories in Spain. In the United Kingdom, where it is a leading provider in the classified advertising market, it served 283,000 unique advertisers. In the United States, where it is the largest independent classified directory publisher, it served 506,000 unique advertisers. In Spain, the PaginasAmarillas directories served 231,000 unique advertisers. The Latin American operations served 175,000 unique advertisers.
Yell’s principal brands include: in the United Kingdom - Yellow Pages, Yell.com and 118 24 7; in the United States - Yellowbook and Yellowbook.com; and in Spain - PaginasAmarillas and PaginasAmarillas.es.
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