"The majority of American owned brand name products are manufactured overseas. Although the world has consolidated to the point that it does not matter to the budget conscious American consumer where his or her material goods are manufactured, I must admit, our idealistic attempt to rekindle Brand USA in our clothing is not at all in vain.", explains Michael Espanol, co-founder of BrandName USA.
"We're simply trying to provide a means to reconnect to the past, when America once stood where China is today, in terms of being a manufacturing superpower---American-made products were once viewed, not just by Americans, but by overseas consumers, as representing quality, integrity, and value. My message is that we still meet that criteria."
"Brand USA is very much a world brand in itself. We're just one voice in a packed stadium cheering for America.", exclaims Maria Fabrig Espanol, co-founder of BrandName USA, "Our main objective is to represent America in the best possible light, through our clothing."
BrandNameUSA.com made its debut on the world wide web in 2002 as a general retailer, but today focuses primarily on building the BrandName USA label. The concept of the BrandName USA label originated in 1999 as early hand-drawn designs by founder Michael Espanol. "We have a responsibility to uphold in representing the Brand USA image. As far as I'm concerned, BrandName USA will always remain true to the Made in USA standard."
"The world economy has changed dramatically in such a short timeframe and I understand that America has evolved out of manufacturing and into outsourcing overseas---sure it makes good business sense, but in my opinion, putting on an American branded shirt made overseas does not evoke the same feeling as wearing an American branded shirt made in America.", remarks Michael Espanol, "It would definitely make my day to have our clothing label brush the back our customer's neck and remind him or her that, 'you are what you wear'."