NewswireToday - /newswire/ - Dubai, UAE, United Arab Emirates, 06/26/2011 - Amika, at The Monarch Hotel hosted world-famous Japanese designer, Kenzo Takada last night at the exclusive launch of the eModels modelling agency in Dubai. The event was attended by the city’s most stylish - eModels.me.

The event was attended by the city’s most stylish socialites, members of the media and fashion savvy professionals and is set to become a regular event on the Dubai social calendar.

The globally acclaimed designer travelled to Dubai to support the launch of EMODELS with his former Kenzo modelling prodigy Alexandre Montez, Founder and Director of EMODELS. Mr. Montez worked as a model for the Kenzo brand between 1998 and 2000, helping launch Kenzo collections around the world from Paris to New York.

“Fashion and travel was my passion from an early age and Kenzo gave me an opportunity to embrace that very early in my career. With EMODELS, I am hoping to find the next generation of talent. Kenzo was hugely supportive to me and I’d like to give the next generation the opportunities to flourish in this most competitive of industries.” said Mr. Montez

EMODELS Modelling Agency will provide access to premium models across the UAE, portfolio management and casting videos online. The agency already has a roster of 500 models currently and will be looking to expand its operations and its talent base significantly over the next 12 months. The agency is looking to find the next ‘face’ to represent the brand and will be hosting regular events at Amika throughout the remainder of the year.

Kenzo was born in Himeji, Japan in 1939 and over the last forty years founded the internationally renowned Kenzo brand, by developing a global design house including perfumes, skincare products and clothes. He retired from the brand in 1999 to focus on new endeavors.

The Monarch Suite at the hotel was chosen by Kenzo because of its style, character and luxury. The Monarch Hotel, in collaboration with Amika will act as the ideal venue to introduce the exciting new agency and search for a new EMODELS Face.

As a member of the prestigious ‘Leading Hotels of the World’, the hotel is the pinnacle of luxury and reflects a warm blend of Arabian architecture married with contemporary design and is literally a destination in itself with a range of fine dining, fitness and entertainment opportunities for guests to enjoy.

Agency / Source: eModels Dubai

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