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Written by / Agency / Source: Power of Fruit

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Power Of Fruit® Launches Frozen Fruit Bars into Wegmans Chain - Wegmans shoppers can cool off with Power of Fruit bars this summer. On June 25 top sellers Power of Fruit’s BananaBerry and Original flavors will be available in the Nature’s Market Place section of each of their 77 stores
Power Of Fruit® Launches Frozen Fruit Bars into Wegmans Chain

 

NewswireToday - /newswire/ - Lebanon, NJ, United States, 2011/06/24 - Wegmans shoppers can cool off with Power of Fruit bars this summer. On June 25 top sellers Power of Fruit’s BananaBerry and Original flavors will be available in the Nature’s Market Place section of each of their 77 stores.

   
 
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“Wegmans is known for its fresh produce and that is where Power of Fruit fits in. POF bars are just fresh fruit – chopped up and frozen,” said Marcia Blackwell, Marketing Director at Power of Fruit. Carrying Power of Fruit bars is just another example of Wegmans commitment to healthy eating.”

This Wegmans announcement follows the inclusion of Power of Fruit Bars in 96 Winn-Dixie stores and an additional 158 natural food stores nationwide.

About the Power of Fruit®: Power of Fruit® Bars are made purely from fresh fruit, frozen. Unlike other frozen bars that claim to be natural, they have no 6-syllable ingredients or laboratory additives that would disqualify anyone from a spelling bee. All five flavors of POF Bars are a blend of whole fruit with just a little all-natural fruit juice concentrate and water. That's it. Coming in at less than 35 calories per bar, the treats are also equivalent to ½ a daily fruit serving.

The Power of Fruit® was founded in 2008 by four hungry guys looking for a flavorful and healthful dessert to share with their kids and hopefully a few million of their closest friends. Power of Fruit bars are distributed nationwide.

About Wegmans

Wegmans Food Markets, Inc. is a 77-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia and Maryland. Its first New England store will open in Northborough, Massachusetts in October 2011. The family-owned company, founded in 1916, is recognized as an industry leader and innovator. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for fourteen consecutive years. In 2011, Wegmans ranked #3 on the list.

Photos available upon request.

 
 
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Written by / Agency / Source: Power of Fruit

 
 

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Power Of Fruit® Launches Frozen Fruit Bars into Wegmans Chain

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Publisher Contact: Marcia Blackwell - PowerOfFruit.com 
908-450-9806 marcia[.]poweroffruit.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Power of Fruit securities in any jurisdiction including any other companies listed or named in this release.

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