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Kognitio and MicroStrategy today strengthened their long-standing partnership as the two companies announced new customer wins, new marketing efforts and deeper integration between their data warehousing and business intelligence (BI) technologies.
More and more organisations worldwide are deploying Kognitio WX2 as the underlying analytical database to their MicroStrategy front-end BI platform in order to access “Big Data” and leverage insights from their large data volumes. Customers can seamlessly integrate the two technologies to run analytical queries against massive amounts of data and make informed business decisions within seconds.
The companies have also configured their products for rapid deployment. Customers can now deploy large-scale data warehousing and BI projects within a few weeks using the MicroStrategy-Kognitio solution, instead of the months-to-years’ timeframe that such projects typically require.
“Fast query performance and scalability are vital to today’s data-rich organisations,” said MicroStrategy Chief Operating Officer Sanju Bansal. “Together with Kognitio, MicroStrategy is committed to delivering insight and improved decision making to companies that have high-scale user patterns and require powerful BI and data warehousing solutions.”
The partnership has already helped numerous customers improve business operations across a range of industries such as market research, consumer packaged goods, retail, telecommunications, gaming, media and financial services. Some of the new customers who have adopted the MicroStrategy-Kognitio BI platform include a French mobile telecom giant; a leading online gambling and gaming site; a top UK financial services organisation; the UK’s national postal service; and the world’s number one media investment management company.
On the marketing front, Kognitio is joining MicroStrategy in showcasing their joint solution across the globe, including the upcoming MicroStrategy World 2011 conference in Monte Carlo, Monaco, July 11-14, 2011.
The partnership is successful because MicroStrategy’s flexible reporting capabilities work seamlessly with WX2 to help business people create and refine their own web- or mobile-based reports on query results without IT involvement. Kognitio’s WX2 analytic database, now in its seventh generation, uses in-memory processing and unprecedented query speeds to obtain results in a fraction of the time and cost of competing products. MicroStrategy offers a full-featured BI platform that makes understanding data faster, easier and more user-friendly. Together, the technologies enable businesses to conduct complex analysis on ever increasing data volumes to solve time-sensitive problems that were previously unachievable.
“Kognitio is pleased to expand its long-standing relationship with MicroStrategy,” said Roger Llewellyn, CEO at Kognitio. “Together, MicroStrategy’s flexible reporting platform and Kognitio’s fast and scalable analytical database are well-suited for enterprises with demanding, Big Data, BI and analytical requirements, such as those in gambling, insurance, retail, healthcare, telecommunications and financial services.”
About MicroStrategy
Founded in 1989, MicroStrategy (microstrategy.com) is a global leader in business intelligence (BI) technology. MicroStrategy software enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. The MicroStrategy platform delivers actionable information to business users via the web and mobile devices, including the iPad, iPhone, and BlackBerry. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its website. To learn more about MicroStrategy (Nasdaq: MSTR), visit the website and follow us on Facebook and Twitter.
About Kognitio
Kognitio (Kognitio.com) is a long-standing innovator in the data warehousing, business intelligence and analytics markets. The company has pioneered many of the technologies now employed by state-of-the-art data warehouse/BI systems including the industry’s first in-memory analytic database, data warehouse appliance, MPP shared-nothing database, and Data Warehousing as a Service (DaaS) cloud-based solution. Kognitio’s award-winning WX2 product is the industry’s fastest and most scalable analytic database, enabling firms to turn massive amounts of raw, complex data into valuable insight to solve their most urgent business problems. Its clients span many industries including market research, consumer packaged goods, retail, telecommunications, financial services, insurance, gaming, media and utilities. Kognitio is headquartered in Chicago and Bracknell, UK with offices in New York, Raleigh, Minneapolis and other U.S. cities. To learn more about Kognitio, visit the website and follow us on Facebook and Twitter.
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sean.jackson[.]kognitio.com 
