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ATEN Unveils VanCryst™ Media Matrix Solution at InfoComm 2011 - Company announces foray into North American digital signage market
ATEN Unveils VanCryst™ Media Matrix Solution at InfoComm 2011


NewswireToday - /newswire/ - Orlando, FL, United States, 2011/06/21 - Company announces foray into North American digital signage market.

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ATEN today unveiled its VanCryst™ Media Matrix Solution, an efficient and economical audio-visual router designed specifically for A/V system integrators. Part of the VanCryst™ line of professional A/V solutions, the Media Matrix Solution marks ATEN’s official entry into the North American digital signage market.

The VanCryst™ Media Matrix Solution, a combination of the VM0808T matrix switch and VE500 and VE300 extenders, routes and distributes audio and visual signals over distances of up to 1000 feet while maintaining superior video resolution and sound quality. The solution is flexible, enabling A/V system integrators to connect a variety of sources to a variety of targets in a number of permutations: one source to eight targets; two sources to four by four targets; eight sources to eight targets; so on and so forth. The matrix switch is also flexible in the manner by which it can be accessed and controlled. Firstly, the device can be controlled locally with front panel pushbuttons via serial connection to a local computer or through a third party serial connection. The matrix switch can also be used remotely over the Internet with a browser-based interface.

In addition to its technical advantages, the VanCryst™ Media Matrix Solution provides A/V integrators with several business benefits. First, the solution is designed in anticipation of future industry developments and trends in order to ensure product longevity. As a true manufacturer, ATEN has the ability to offer a broad range of A/V products by which the company can control quality and offer reliable, price-competitive products. This enables ATEN to leverage its enterprise computing expertise and incentivize A/V integrators by sharing better profit margins with them and, in turn, provide a better TCO (Total Cost of Ownership) to their end-users.

"ATEN has been leveraging video in our KVM offerings for decades, so it was natural to tap into our patented video technologies, expand our product line and enter the North American market," explained James Hsieh, CEO of ATEN USA subsidiary. "As the largest KVM manufacturer in the world and with our proven track record with video, ATEN is well positioned to capitalize on the vast North American digital signage market."

The VanCryst™ Media Matrix Solution is designed for deployment in environments that involve routing VGA/Audio signals:

• Hotel: The matrix switch will facilitate multimedia-rich presentations delivered at conferences or seminars that take place in large hotel venues, as in convention halls or ballrooms. A presenter will be able to deliver different components of a presentation from a single device, such as a personal computer, to separate displays. For example, a presenter can send the main presentation to one display, show supporting materials like charts and graphs on another display, and play video on a third display to keep the audience engaged. High quality video and sound will ensure attendees in large corporate venues will be immersed in the multimedia experience.

The VanCryst™ Media Matrix Solution is especially effective when long cable runs to the A/V output locations are required, and where versatility and security are essential, such as in the following applications:

• Broadcasting information to public locations;
• Movie theater lobbies, customer service centers;
• Information control centers;
• Sporting events, gyms, bowling alleys;
• Meeting rooms, seminars, company training facilities;
• Casinos, transportation, and logistics centers;
• Traffic control centers, port security facilities.

About KVM Switches-An Essential Server Management Device
A KVM (Keyboard, Video and Mouse) switch is an advanced, hardware-based solution that allows centralized access to multiple computers easily and conveniently from a single keyboard, monitor, and mouse. A KVM switch is useful in an extensive range of environments, suitable for SOHO users, small and medium businesses, and large corporations. Fundamentally, a KVM switch allows server rooms and data centers to optimize rack space in the IT environment, reducing costs and the clutter of keyboards, monitors and mice. Additional benefits include savings in energy consumption, server racks, cabinets, and floor space. Since a KVM switch provides access to a number of computers from a central location, IT professionals are no longer running from one server to the next, thereby streamlining workflow and increasing productivity. To meet the ever-developing needs of the globalized economy and the Internet, KVM solutions now have over-IP functionality for remote management capability that better fulfills the demands of corporations who need to manage multiple server rooms worldwide.

About ATEN
ATEN International Co., Ltd ( specializes in information technology connectivity solutions. Established in 1979, today ATEN is considered the leading manufacturer of KVM Switches worldwide. This prominent position was reached through a constant high investment in research and development, resulting in numerous patents – exemplified by the production of a sophisticated ASIC that was developed in the ATEN labs and manufactured in ATEN factories. ATEN's current product range covers hundreds of connectivity products, providing complete KVM, Data Center Management and Professional A/V solutions – from entry level operations to the enterprise market. ATEN's customer base includes large enterprises with global operations, midrange and small businesses, as well as ambitious private users.

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ATEN Unveils VanCryst™ Media Matrix Solution at InfoComm 2011

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