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Higher Environment Awareness Impels Consumers to Opt for Bio-friendly Packing Options - The market's success also depends on emerging technologies that can improve quality and properties of the material used
Higher Environment Awareness Impels Consumers to Opt for Bio-friendly Packing Options

 

NewswireToday - /newswire/ - London, United Kingdom, 2011/06/21 - The market's success also depends on emerging technologies that can improve quality and properties of the material used.

   
 
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As the disposal of packaging in applications such as food has had an adverse impact on the environment, it has opened up numerous opportunities for retailers and packaging manufacturers in bioplastics. Most traditional packaging materials are oil based and therefore, are difficult to sort and recycle efficiently. Consumers are increasingly seeking bio-friendly options to conventional plastics to safeguard their environment and sources of renewable energy.

New analysis from Frost & Sullivan (chemicals.frost.com), European Bioplastics Packaging Market, finds that the market earned revenues of €142.8 million in 2009 and estimates this to reach €475.5 million in 2016, boosted by increasing production capacities of key industry participants and increasing consumer awareness about environmental-friendly products.

Governments could offer tax exemptions and other subsidies to encourage the production of bio-based, environment-friendly products from renewable resources to conserve non-renewable energy and reduce greenhouse gas (GHG) emission.

Market participants can tap the sizeable market potential once they address bioplastics' drawbacks of low material performance and prohibitive pricing caused by the high costs of production and processing. The cost issue can be effectively resolved by increasing the production capacity of key industry participants.

"A focus on increasing production capacities and their effective utilization will help close the price disparity between biopolymers and conventional plastics," says Frost & Sullivan Research Analyst Sujatha Vijayan. "This will enable the market to grow and replace plastics in several applications."

While increasing consumer awareness is opening up more avenues for growth, the market's success also depends on emerging technologies that can improve the quality and properties of the material used. For instance, in food packaging, technical developments in barrier properties will make considerable improvements to the material that is currently in use.

Meanwhile, retailers are pressuring bioplastics manufacturers to use active packaging to remove odours. Smart technology is likely to find traction in this application, as it can actually monitor the quality of the food through freshness, temperature or quality indicators built into the package.

"Companies are innovating various technologies to improve the properties of existing biopolymer and their inventions are expected to change the way plastics is used in packaging applications," notes the analyst.

If you are interested in more information about this study, please send an email with your contact details to Chiara Carella, Corporate Communications, at chiara.carella[.]frost.com.

European Bioplastics Packaging Market is part of the Chemicals & Materials Growth Partnership Services program, which also includes research in the following markets: Starch, Polylactic acid (PLA) and Polyhydroxy alkanoate (PHA). All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.

European Bioplastics Packaging Market / M662

 
 
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Higher Environment Awareness Impels Consumers to Opt for Bio-friendly Packing Options

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Frost & Sullivan |
Publisher Contact: Chiara Carella 
+44 (0) 20 7343 8314 chiara.carella[.]frost.com
 
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