Optimus Technology and Telecommunications, a leading regional Value Added Distributor (VAD) of IT and telecommunications products, announced that it has won the coveted Network Middle East Innovation Awards 2011 for the ‘Best Networking Value Added Distributor’ category and the Reseller Middle East Partner Excellence Awards 2011 for the ‘Value Added Distributor of the year’ category. Optimus was recognized for its value-added services, channel growth initiatives, training programmes, support services and strong commitment to its vendors.
Speaking on their double feat, Meera Kaul, Managing Director, Optimus Technology & Telecommunications said,“We are thrilled to win two major industry awards for being the ‘Best Value Added Distributor’ within days of each other. Being recognized as the ‘Best Networking Value Added Distributor’ by Network Middle East and the ‘Value Added Distributor of the Year’ by Reseller Middle East for 2011 is a big achievement and honor for our team. It is a testimony of our company’s commitment to providing the latest and best networking solutions and round-the-clock support to our customers and partners in the region. This award also recognizes our team’s commitment in providing the highest level expertise, excellence, customer service and support while further strengthening our relationships with our vendors and channel partners.”
The Network Middle East Innovation Awards 2011 were designed to recognize and reward companies and individuals for their outstanding achievements in building the most technologically advance IT Infrastructure as well as offering the Best networking product range in the Middle East. “Optimus Distribution was given the prize for Best Network Value Added Distributor of the Year at the NME Innovation Awards 2011 on the back of its extensive portfolio of solutions and dedication to customer support in the region,” said Daniel Shane, editor, Network Middle East. “Over the past 12 months, Optimus Distribution has worked hard to increase its footprint in the Middle East, while remaining committed to technological innovation.”
The Reseller Middle East (RME) Partner Excellence Awards 2011 honour and measure the achievements of vendors, distributors, system integrators (SIs), resellers and retailers across the region's IT market. Winners are judged by a team of leading networking professionals and industry analysts who have worked in, and studied the region’s IT industry, IT infrastructure implementations and usage over many years. Commenting on Optimus’ win, Arun Shankar, Senior Editor, Reseller Middle East said,“Creating a portfolio of services for its channel partners enabling them to build long-term relationships with their customers. The visible effort put in by Optimus was at the highest level amongst the players of the related industry and was replicated across their region of operations.”
Optimus is one of the few Value Added Distributors in the region that has executed the value model in its essence. They supported their channel by offering value-added services such as channel partner capacity building, lead generation through inside sales desk, channel credit facilities, capacity building of channel partners through channel training sessions, pre and post sales support, channel enablement on new technologies and products as well as helping to increase their channel's existing business. Optimus' Channel Support programs have enabled the company to support partners with limited financial abilities to execute large business deals.
In 2010, Optimus enabled channel development programmes and initiatives, which resulted in stronger sales and market share for its vendor partners. To continue these initiatives and to align with the vendor channel training and education requirements, the distributor rolled out its channel capacity building initiative, Optimus Academy, earlier this year, to support regular product training, certification workshops, seminars and sales workshops for its Middle East channel base.
“Optimus is a young, dynamic and rapidly growing company. We are proud and very happy with what we have achieved in a short period of just three years. Winning these awards would not have been possible without the support of our customers, channel partners, vendor partners and employees, who have been an integral part of our growth and success. We would like to thank them for placing their trust in us,” Ms. Kaul concluded on a high note.
About Optimus Technology & Telecommunications
Optimus is a channel development and distribution company that helps leading technology and telecom vendors to develop and create business revenue streams in the Middle East, North Africa and South Asia Regions.
Headquartered in Dubai, Optimus (optimusdistribution.com) is able to provide its vendors and channel partners the most efficient presales, sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products.