Innovative online publishing and media relations firm Global Media Strategies has launched its new website, GMSInnovate.com, to promote its new service offerings to businesses and organizations in the life sciences and technology market sectors.
Operating out of the technology-rich Research Triangle Park region of North Carolina, Global Media Strategies helps clients get their brand in front of target audiences in the U.S. and overseas.
“Stricter FDA regulations and oversight are making it tougher for pharmaceutical and biotech companies to deliver their strategic messaging to customers and prospects,” David D. Menzies, president of Global Media Strategies, said, pointing out that heavy fines and even jail time have followed some companies, just for information they have issued in press releases.
The large number of technology startups in the U.S., Asia, and elsewhere are leading to another difficulty, Menzies said, as a shrinking news media and the increased presence of social media are leading to a greater diversity of voices without proper vetting.
“Especially in pharma and general technology, the number of respected news media outlets providing valuable third-party validation of a company’s message is shrinking, while you have more people leveling competing claims that go unchallenged,” he said, adding,“It leads to mass confusion and muddled messaging.”
GMSInnovate.com has information on the proven creative communication tools and methodologies employed by Global Media Strategies to get its clients’ messaging across, highlighting their key differentiators from competitors.
Since 2007, Menzies had been successfully placing clients in major industry publications in such areas as clinical pharmacology, pharmacovigilance, biomedical product manufacturing, healthcare technology, technology transfer, intellectual property law, information technology, software and product design.
About Global Media Strategies
With clients across the United States and overseas, Global Media Strategies (gmsinnovate.com) operates out of the greater Research Triangle Park, N.C. area, a hotbed of innovation and economic growth as well as home to some of the leading life sciences and technology firms in the world. The firm specializes in getting client brands in front of target audiences, utilizing proven effective communication tools and methodologies such as public relations, media relations and online publishing.