PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: BrandiQ, LLC

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

BrandIQ Launches an Unprecedented Asian American Media Consumption Benchmark Study - BrandIQ has deployed its proprietary in-language AsianIQ online research solution look at media needs, usage and preferences of the growing Asian U.S. demographic
BrandIQ Launches an Unprecedented Asian American Media Consumption Benchmark Study

 

NewswireToday - /newswire/ - Los Angeles, CA, United States, 2011/06/14 - BrandIQ has deployed its proprietary in-language AsianIQ online research solution look at media needs, usage and preferences of the growing Asian U.S. demographic.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Consulting/Market Research Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

BrandIQ a leading brand strategy research and innovation firm based in Los Angeles, has designed the BrandIQ Asian American Media Consumption Benchmark study launching mid-June 2011. As an established leader in Asian-American research, BrandIQ's syndicated study will paint a comprehensive picture of media consumption among the ethnically diverse Asian American community, one of the fastest-growing segments of increasing buying power in the United States. The study will identify and define new opportunities especially for marketers.

"It is said that in every decade a new generation brings forth a big change. In the next 40 years, the U.S. population will expand by one hundred million people including 20 million highly-educated, high-income Asian Americans," said Mike Murphy, CEO, BrandIQ. "BrandIQ will continue to lead in the marketing research industry by being the only brand strategy, research and innovation firm that will help marketers, their advertising partners and media companies understand how to better attract and engage this important audience."

The Benchmark will also study Asian Americans' involvement in six prominent vertical markets: consumer banking, personal computers and television, mobile phone and service providers, video game systems, and fast food.

"Asian Americans are the most upscale demographic in the country. They are also the most misunderstood, as programmers and marketers have struggled to fully tap into their $550 billion of annual buying power," said Adam Ware, acting president and CEO of Mnet. "This study will be the first of its kind, and will paint the clearest picture of the Asian American audience to date."

In late June, the study will survey 2,000 first, second, and third-generation Asian Americans ages 16-59 - comprised of self-identified Chinese, Filipino, Indian, Korean and Vietnamese Americans. The research will be fielded mid-June, online and in six languages. The study will include several key markets representing 70% of the Asian American population in the United States.

About BrandIQ

Since 1998, BrandIQ (brandiq.biz) has been providing leadership teams with confidence to pursue their greatest opportunities. BrandIQ is the only brand strategy, research and innovation firm that takes the right learning and makes it relevant to solve the unique brand building challenges for America's favorite brands.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Consulting/Market Research Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: BrandiQ, LLC

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Consulting/Market Research articles,
CATCH Visitors via Your Competitors Announcements!


BrandIQ Launches an Unprecedented Asian American Media Consumption Benchmark Study

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Steve Foster - BrandiQ.biz 
323-912-1935 info[.]brandiq.biz
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any BrandiQ, LLC securities in any jurisdiction including any other companies listed or named in this release.

Consulting/Market Research via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From BrandiQ, LLC / Company Profile


Read Consulting/Market Research Most Recent Related Newswires:

CulturePro Consulting and Inloso, LLC Announce Joint Venture
Kantar Unveils A New Corporate Identity Across its Operating Brands - Announces Launch of Two New Operating Brands
Kantar Unveils A New Corporate Identity - Launches Two New Operating Brands
Kantar and ComScore Expand Behavioural Data Partnership to North America
Frost & Sullivan Partners with Vaahika Under the ‘Companies to Action’ Program
Kantar's TNS Takes Full Ownership of TNS ICAP in Greece
TNS Takes Full Ownership of TNS ICAP in Greece
California Energy Commission Selects Energetics to Develop Research Roadmap
GroupM Launches LIVE Panel Connecting with Multiple Data Sources Across Kantar
Asia Transformationand Turnaround Association Partner with Institute for Turnaround
FTI Consulting Launches Expert App Version 1.2 for Smartphones and Tablets
Report Xplore Publishes Wood Coatings Market in Europe 2015-2019
Kantar Participates in Joint Initiative to Boost Transparency in Online Research
Two Energetics Publications Win Society for Technical Communication Awards
Charles River Analytics Develops Virtual Environment-based Training Tools for US Navy

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Triggr & Bloom

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)