NewswireToday - /newswire/ -
Oxford, Oxfordshire, United Kingdom, 2006/10/05 - Complete Gardens Plant Selector & Pruning Guide CD-ROM wins the prestigious Home and Gift category of the Glee New Products Award 2006 as a product that has “a real synergy between gifts and the garden centre”.
Complete Gardens CD-ROM Ltd announces award success at the 2006 Glee International Garden, Pet and Leisure show at the Birmingham NEC. The Complete Gardens Plant Selector & Pruning Guide CD-ROM won the prestigious Home and Gift category of the Glee New Products Award 2006.
Fourteen innovative products that demonstrated a pioneering approach to design, manufacture and marketing were named as winning a coveted Glee New Products award 2006.
Gardening CD-ROM beats off tough competition
The Glee International Garden, Pet and Leisure show enables gardeners to source high-margin products, see the largest range of new product launches, and meet their existing suppliers face-to-face and discover new ones. A team of 15 expert judges representing the garden, pet and leisure industries studied the credentials of more than 280 Glee New Product entries in 14 categories on the eve of the show, selecting as winners the products deemed to have the best potential as next season's best sellers.
The judge’s commented on Complete Gardens CD-ROM, “This winning product has a real synergy between gifts and the garden centre.” The Complete Gardens Plant Selector & Pruning Guide CD-ROM offers plant advice based on lots of criteria, allowing room for gardeners to make their own notes and plant lists. “At £24.95, it makes an excellent gift. There is a huge need for imaginative planting advice and the demonstration CD-ROM showing how it worked would attract strong interest in a garden centre setting. Crucially, it also offers plenty of opportunity for add-on plant sales elsewhere in the garden centre, making it a clear winner.”
Complete Gardens winning formula
To reach their decisions the judging team rated each product entry against a spread of exacting commercial and practical criteria. Considerations included product innovation, design and originality; how well products met consumer needs; and any unique features or technologies setting the product apart from competitors. Products were also judged for quality, fitness for purpose, environmental impact, value for money and a variety of packaging considerations. The British-made interactive garden software from Complete Gardens CD-ROM Ltd helps identify and select plants to suit any aspect of a garden and season. The planting and pruning advice accompanying each plant informs how to grow plants so they thrive and look their best. The product that won the Home and Gift category of the Glee New Products award 2006 has been revised and updated to cope with climate changes, and includes new plant varieties plus 264 drought tolerant plants.
About Complete Gardens CD-ROM
Complete Gardens (complete-gardens.co.uk) is the leading CD-ROM encyclopaedia resource for UK gardeners. This powerful gardening aid and garden planning software includes a plant selector and pruning guide designed specifically for the UK climate. Complete Gardens CD-ROM has been developed by Neil Bromhall, the Emmy Award Winning cameraman on David Attenborough’s 'Private Life of Plants', and is lavishly illustrated with over 7,200 stunning photographs. The CD-ROM features over 2,700 UK garden plants ranging from alpines to trees, and has been adapted for recent climate changes with new varieties and the addition of 246 drought tolerant plants. The interactive CD-ROM will find plants quickly & easily for every aspect of a British garden and seasonal change. The planting and pruning advice provides down-to earth information how to keep the plants looking their best.
The Complete Gardens encyclopaedia CD-ROM has received rave reviews from gardeners and gardening publications. Chris Beardshaw, the Chelsea 2006 Gold Award winning Garden Designer writes: “This CD-ROM is the next best thing to having your own private gardener.” The Times was impressed with Complete Gardens, describing it as containing: “startlingly lovely photography… compiled with astonishing care.” Awarded the top 5 Star rating by Computer Active Magazine 2006, and featured on BBC TV’s Gardener’s World, the Complete Gardens CD-ROM is an essential resource for accomplished and novice gardeners alike.