GuestLogix, Inc. (GXI.T) the leading global provider of onboard store technology to airlines and the passenger travel industry, has teamed with Luxury Tour Expert Larry Davis of Experience Paris to provide unique and custom “experience” tours through its OnTouch® merchandising platform. Unlike traditional sightseeing tours, Experience tours are unique, high-end, customizable tours that airlines can offer to their passengers via GuestLogix’ merchandising platform, representing a new revenue growth opportunity for both GuestLogix’ and its airline customers.
"Airlines continue to seek out new products and services to differentiate their brand and drive top line growth. With Paris being one of the top tourist destinations in the world, our new Experience Paris offering gives airlines the ability to establish a new ancillary revenue stream, while also creating memorable experiences for their passengers." said Tom Douramakos, President and CEO, GuestLogix. "Approximately 58 million passengers fly into Paris’ Charles de Gaulle airport every year onboard one of our existing customer airlines. Based on those airlines alone, at an average tour price of USD$250 this offering could represent a significant incremental revenue growth opportunity."
Destination-Based Products Offer Significant Revenue Potential
The addition of Experience Paris tours to GuestLogix merchandising platform gives airlines increased opportunities for sales of new products and services. However, unlike many traditional ancillary revenue products, the sale of destination-specific offerings such as entertainment and theme park tickets, ground transportation, and now, customized sight-seeing tours, provides airlines with significantly higher earning potential. Onboard sales of such products can present profit margins at least ten times higher than the average 2% to 4% carriers earn on their ticket revenues.
"Through our technology, we have given Experience Paris access to a relatively un-tapped marketplace, increased exposure through our global passenger traffic and a very short time-to-market," said Chris Gardner, Global Managing Director, OnTouch® Merchandising. "Experience Paris creates unique experiences and lifelong memories for airlines’ passengers that they can purchase in-flight, including private tours through the lesser known streets of Paris, specialized tours for professional photographers, culinary adventures and tastings for gourmands and a full spectrum of concierge services. This is something very different airlines can offer onboard that can lead travelers to establish a stronger connection with an airline’s brand."
According to Experience Paris’ Larry Davis, who has developed exclusive tours and private luxury travel events for major corporations around the globe, the tours being made available to passengers traveling with GuestLogix’ airline clients represent a dramatic departure from those currently available on the market. "No two tours are alike," said Davis. "We create unique experiences for every client based on tastes and lifestyle, budget and preferences rather than applying a one-size-fits all approach." And while the company is known as Experience Paris, it also provides custom tours in 36 European cities including London, Venice and Barcelona.
GuestLogix expects to add other European cities later in the year, which airline passengers can purchase through the OnTouch® merchandising platform on flights departing from North America starting in Q4 2011.GuestLogix is the only company that enables the sale of the Experience Paris tours onboard. Sales of these destination-based products represent a very attractive ancillary revenue opportunity for airlines, and GuestLogix believes passenger demand for the ability to purchase destination-based experienced-focused services in-flight is increasingly gaining momentum.
About Experience Paris
Experience Paris (manstouch.com) offers the most creative half and full day activities in Paris. Offering both online and personalized reservations and customized planning for travelers, travel agents, tour operators and groups, Experience Paris aims to provide travel experiences that are both fun and educational. Located centrally in Paris, the company also offers custom tours in many European cities that can be reached within 2 to 3 hours of Paris including Rome, Venice, Florence and Barcelona. More information can be found at .
GuestLogix (guestlogix.com) is the leading global provider of onboard store technology and merchandising, which helps airlines and other operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and South Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (Symbol: GXI.T).
Investor Relations: Kristen Dickson, The Equicom Group
P: 416-815-0700 x273 / E: kdickson[.]equicomgroup.com.
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate","believe","plan","estimate","expect","intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on April 14, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.