Blue Owls with Long Tails are Smarter and Wiser
It's true that owls are not blue, and they might not even have long tails, but they sure are wise. And a website company named Blue Owl Media is smart about their approach to selling DVD movies through "The Long Tail," a term first used by the editor of Wired Magazine, Chris Anderson. According to a May 2006 article featured in TIME Magazine, "Anderson's theory is that the Internet, because it so easily offers an unlimited choice of goods to billions of people, is transforming a consumer culture based on big hits and best sellers into one that supports more idiosyncratic, specialized niche products."
A unique set of products that appeal to individualized tastes is exactly what Blue Owl Media is offering up with the latest addition to their site in the form of "DVD Boutiques." A movie buff, DVD enthusiast, collector, hobbyist and many special interest groups, can expand their entertainment experience with Blue Owl Media's unique concept not found anywhere else on the web. The boutique creates a distinctive shopping experience with hand-picked lists of movies that will immerse customers in the environment of a particular topic or theme.
Newest to launch are the "Live Concerts," "Know Your History" and "Vintage Vault" boutiques. The concerts boutique showcases over one hundred titles in the rock, r&b, jazz and country music genres. Customers can find everything from ABBA to Zeppelin along with interesting content, memorable fan moments and extra links to hundreds of more exciting live concert DVDs for sale. The history boutique currently features movies ranging from wars and conflicts to the history of professional and college sports teams. Not only will shoppers be able to browse for informative historical DVD titles, they'll also get a history lesson with the specialized content and personal stories included in the boutique. Assassinations and other interesting historical events will be added in the coming weeks. The exciting "Vintage Vault" boutique features DVDs of your favorite classic movies, westerns and screen sirens of the Golden Years of Hollywood. Visitors to the Vintage Vault can take a trip back in time when cinema was glamorous and sensational with infamous stars like Marilyn Monroe, Cary Grant, Audrey Hepburn, John Wayne and more. Keeping the boutique momentum going will be a new "Parade of Holidays" boutique filled with movies and specials that help celebrate the season.
Blue Owl Media expands the customer's entertainment experience even more with the recent addition of movie trailers to the site. The trailers offer shoppers the ability to "try before you buy" ensuring the content and quality of DVDs meet expectations. Blue Owl Media offers over 17,000 movie trailers for new releases and even those undiscovered, niche DVDs, for viewing right on their site. The trailers aren't just "blips" either – they're actually the full movie trailers you'd expect to see in a theater. Blue Owl Media is the first website in partnership with Muze Inc., a provider of comprehensive entertainment content, to allow for movie trailer viewings on the web.
Blue Owl Media is also a pleasant site to search, browse and navigate. They followed best practices for site usability and it pays off. The page navigation is clear and easy to understand. The pleasant blue hues paired with contemporary black shades give the site a universal appeal to both men and women. There's also a classy element, but with an edge, to the site that makes users say, "that's cool," when they see it. The new look and feel lends itself well to an enjoyable shopping experience complete with an efficient shopping cart and secure checkout system.
With competitive pricing and fast shipping, Blue Owl Media is a site to keep your eye on. All of their products are listed at up to 25% off normal retail prices. It's great for those who like to comparison shop for the best deal. Most orders are shipped out within 24 hours and are delivered within about 10 days, but, you can have your items delivered sooner with expedited shipping selections.
To stay apprised of exclusive offers, you can sign up for the "Watchful Eye" e-newsletter for fast notification. You'll receive members-only promotions like extra savings coupons, sweepstakes, hand-picked lists of the best products and special pricing on DVD box sets and collections.
Blue Owl Media (blueowlmedia.com) is like no other DVD retail site on the web with its unique approach to providing shoppers with hidden treasures. With boutiques, trailers, an easy to use site, 40,000+ DVDs to choose from, competitive pricing, fast shipping, a free e-newsletter and more in the works, it's easy to see why they keep expanding your experience in home theater entertainment. The "Long Tail" should definitely keep customers happy and pay off for Blue Owl Media in the long-run.