NewswireToday - /newswire/ -
Washington, DC, United States, 2006/10/04 - Homeland security businesses competing for federal government contracts can increase leads and generate more sales with effective white papers.
Whether you offer Homeland Security consulting services, systems or equipment, include white paper distribution in your marketing strategies to reach key federal government decision makers.
Well-written white papers establish you as a knowledge leader in your industry. You recognize a problem, or see a different aspect of it, and propose solutions. By educating with specific information, white papers provide the logic to justify purchasing your service or product.
That's what Nancy Wigal, a retired Transportation Security Specialist, discovered during her 28 years as a federal government employee. She runs Purposeful Marketing, a business-to-business communications company offering white paper writing services.
White papers attract highly targeted prospective clients. As a viral marketing tool, or "leave behind" brochure, white papers can be copied, passed around, and discussed among people who make purchase decisions.
"Key decision makers in the federal government need specific information to develop budget estimates and cost proposals. They are starved for specifics to develop presentations to commit money for services, products, and equipment," says Nancy, who retired from the Transportation Security Administration last month.
White papers also provide the perfect opportunity to showcase a new concept, product or solution. You become the first knowledge source to contact for problem solution.
Nancy explains how she can help you craft tightly-focused white papers to help key federal government decision makers justify purchasing your homeland security solutions.
The soft-sell approach of white papers establishes trust and creates a positive company image that encourages purchasers to contact you for more information. White papers use indirect persuasion by addressing the problem and outlining all possible solutions.
Effective white papers also use pictures, charts, tables, and graphics to illustrate the content.