One year following Epic's acquisition of Traffic Marketplace, brand is discontinued; new Epic Marketplace operates EpicSocial, EpicMobile and EpicDisplay brands delivering a full spectrum of digital marketing services via a common audience optimization platform.
Epic Media Group, the preeminent digital marketing solutions partner to brands and agencies, announced today the establishment of Epic Marketplace (epicmarketplace.com) as the company's premier go-to-market brand, creating a comprehensive, unified marketplace that combines its multichannel digital advertising capabilities. This announcement comes one year after the company acquired Traffic Marketplace and formally concludes its post-acquisition integration efforts. Epic Marketplace enables brands and advertisers to leverage the distinctive strengths of social media, pervasive mobile advertising, premium display targeting, video and rich media.
Each brand that composes Epic Marketplace is tied together by a proprietary audience targeting and optimization platform built to enable cross-channel integration. Each has achieved substantial traction and success on behalf of Epic's agency and brand advertising clients:
EpicSocial: the hands-down leader in social advertising today, the company believes EpicSocial is likely the largest player in the social advertising ecosystem by absolute social ad spend dollar volume outside of Facebook® itself, and is growing at an annualized 310%. Leveraging a sophisticated social ad technology stack dedicated to delivering maximum earned media value via social audiences, EpicSocial operates across all facets of the social graph including Social Display, Fan/Like campaigns, Social Mobile, Social Video, and Facebook® Credits campaigns. Recently, EpicSocial announced sponsored video integration in the Facebook® Credits program - one of only four companies to be so chosen - in order to enable its clients to be the first to access targeted audiences through sponsored video content. This is in addition to the company's premier/charter role in the Facebook® API Key and Facebook® Approved Ad Platform programs.
EpicDisplay: a comScore top-10 leading display player, EpicDisplay provides advertisers and agencies with a comprehensive suite of audience-based digital display marketing services and utilizes powerful targeting technology and proprietary customer engagement solutions to drive impactful marketing campaigns, from brand to customer acquisition. EpicDisplay leverages premium direct inventory, semantic contextual targeting in English and Spanish, Real-Time Bidding (RTB) across every major inventory aggregator reaching 95% of the U.S. Internet audience, and unique data and modeling to deliver unparalleled targeting, scale and performance for its advertising partners.
EpicMobile: the newest brand under the Epic Marketplace umbrella, EpicMobile was launched in early 2011 and has rapidly grown into a multi-million dollar business already larger than many of the point-solution mobile players in the market today. EpicMobile is driving its multi-channel approach by providing brands with the ability to access consumers and target campaigns on smartphones and tablets via engagement through display, rich media and video campaigns on every mobile marketing platform including the mobile web, mobile applications and SMS.
"In the year since we acquired Traffic Marketplace, two things have become clear to us at Epic," said Don Mathis, President and CEO. "First, our social media business is realizing explosive growth rates and will represent about half of our total business by early 2012. Social media is a new paradigm, not just a new channel, and all digital advertising will need to be integrated with the social graph going forward. Second, EpicSocial is thriving in substantial part because of its integration with our leading open web targeting capability. Add in EpicMobile - which is on an absolute tear out of the gates - and we are able to offer an integrated digital ad mix that is unique and second to none. Consumers are no longer single-channel, they are multi-channel; Epic Marketplace allows advertisers to comprehensively engage with customers across the digital media mix."
Epic Marketplace helps brands and agencies engage, persuade, influence and communicate with their ideal customers, harnessing the company's immense scale, powerful technology and data. Epic Marketplace takes a unified approach for its clients in reaching and targeting consumers who are increasingly social, mobile and highly-networked. Through social media, mobile devices and across the web, Epic Marketplace helps clients protect, grow and enhance their brand, while lifting sales and engaging consumers in a meaningful and sustainable way.
With the introduction of the Epic Marketplace brand, the Traffic Marketplace brand is discontinued. All of the company's remaining brands will continue to operate as key parts of the Epic Marketplace. Epic Media Group continues to be the holding company name.
For more information on Epic Marketplace, please log onto epicmarketplace.com. If your brand or agency would like a free consultation on how Epic Marketplace's solutions can help you boost your marketing results across social media, mobile and the rest of the web, contact sales[.]epicmarketplace.com.
About Epic Media Group
Epic Media Group (theepicmediagroup.com) is a preeminent digital marketing solutions company for brands, agencies and publishers. With deep expertise in managing a full spectrum of digital advertising services, the company delivers the most comprehensive and cost-effective campaigns for advertisers across all industries and around the world. From brand-building and engagement to performance-based customer acquisition solutions, Epic Media Group accesses consumers across all digital distribution channels including social media, mobile, display, search, rich media, video and more.
About Epic Media Group
Epic Marketplace (epicmarketplace.com) is a subsidiary of the Epic Media Group and is the leading distribution platform for marketers using social media, mobile, display, search, rich media, video and more. Through Epic Marketplace, the top brands and agencies can engage, persuade, influence and communicate with their best consumers and prospects helping to grow and enhance their brand while boosting sales and creating sustainable relationships.