This initiative is being undertaken in partnership withMobil 1. The One From A Billion Hunt in Amritsar will be spread over seven days from June 6, 2011 to June 12 and will be held at G-Force Karting, Rainbow Resorts, Attari Border Highway. The Amritsar leg of the One From A Billion Hunt is the seventh/last stage in a seven-city, nationwide hunt.
Ringa Communications, the leader in Mobile and Digital advertising, is helping this campaign via its voice ads platform to generate awareness in the respective telecom circles. Ringa Communications’ digital arm is also promoting this event via facebook events and other online/digital promotional activities. Wilson Chacko, the Client Relationship Leader, spoke on how Voice-Ads is the right medium to use for such youth targeted promotional campaigns. He also mentioned about the Voice-ads’ interactive lead generation feature, which allows a listener to press a specific key to register, and this is helping them generate leads on real time basis. He concluded,“In less than 24 hours, we had the ad created, went live, and reached over 93,000 targeted audience as well. No other medium offers you the speed, flexibility, precise targeting and cost effectiveness of Voice-ads. Mobile is the future and we, at Ringa Comm, are pioneering ways to harness its powers.” To know more about Ringa Communications, write to Simran Bedi, the National Sales Manager or visit ringa.in/.
Interested participants between the ages of 14 through 17 years can register at onefromabillion.com or directly at the venue right till June 12, 2011. The first two days of the Hunt in Amritsar, will be reserved for participants who would like to come and practice on the track at a subsidized rate of just Rs. 150 for 10 laps. This facility is an exclusive offer to the participants of the One From A Billion Hunt by the Force India Formula One Team Academy in collaboration with G-Force Karting. Over the next five days of the Hunt in Amritsar, participants will be able to do 5 laps and their best lap timing will be considered. 14 participants from Amritsar with the fastest lap timings will be shortlisted and they will then move on to compete with 86 other finalists from the other 6 cities in the national final in September 2011.
Commenting on the launch of the Amritsar leg of the One From A Billion Hunt in Amritsar, Ravikant Sabnavis, Vice President – Marketing, Kingfisher Airlines, the primary sponsor of the Force India Formula One Team Academy said,“After an outstanding response in Mumbai, Goa, Kolhapur, Bangalore and Hyderabad, we are delighted to kick-off the Amritsar leg of the One From A Billion Hunt. Through the Hunt we hope to identify and nurture racing talent in India and give promising aspirants a platform to showcase their racing skills. We are looking forward to an equally fantastic response in Amritsar”.
Speaking about the Amritsar regional trials, Raymond Wong, CEO, ExxonMobil Lubricants Pvt. Ltd said,“Mobil 1 seeks to give aspiring motorsports enthusiasts the opportunity to realize their dream of being a part of India’s Formula 1 team. We are heartened by the enthusiasm in Mumbai, Goa, Kolhapur, Bangalore and Hyderabad and look forward to a similar level of response in Amritsar. We urge all aspiring F1 drivers to come forward and wish the shortlisted participants the very best for the trials.”