NewswireToday - /newswire/ -
Olathe, KS, United States, 2011/06/03 - PlattForm Advertising, Kansas City's #1 ad agency, was selected as interactive agency of record for Anthem Education Group, a Phoenix-based family of schools with 23 accredited institutions in 15 states - PlattFormAd.com.
PlattForm Advertising announced today that Anthem Education Group has named PlattForm Advertising as its interactive agency of record.
For Anthem Education Group, it wasn’t just PlattForm’s interactive expertise that attracted them. It was also PlattForm’s specialization in the higher education market.
“With the current regulatory environment and the continued shift to interactive, it made sense to go with a single provider,” said Jim Hutton, Chairman and CEO of Anthem Education Group. “We like to align ourselves with industry leaders and PlattForm has proven itself to be a leader in online marketing in the education industry.”
As part of the services PlattForm will be handling the Cost Per Lead Management, Paid Search and Search Engine Optimization on Anthem’s behalf.
“Our focus over the last few years has been to be an integrated marketing services provider in online, beyond just the CPL Lead Generation that many companies focus on,” said John Van Fleet, PlattForm’s Chief Interactive Officer. “Anthem’s announcement is evidence these efforts are paying off. We are thrilled to be their Interactive AOR.”
The new account win is the latest in a string of good news for PlattForm. Earlier this spring, PlattForm rebranded itself and was named Kansas City’s #1 ad agency.
PlattForm Advertising (plattformad.com) is an enrollment solutions provider to the postsecondary education industry. Boasting an internal staff of more than 400 industry experts, the Kansas City-based agency provides a number of enrollment services including interactive lead generation; online marketing; search engine marketing; media placement; creative services, print and video production; direct marketing; and print media services. PlattForm is a division of Ad Venture Interactive.
Anthem Education Group
Anthem Education Group (AEG) is a Phoenix, Arizona-based family of schools and colleges that provides career-focused training and education programs at 23 accredited institutions in 15 states as well as online. The AEG family of schools includes Anthem College, Anthem College Online, Anthem Career College, Anthem Institute, Morrison University, and The Bryman School of Arizona.