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Open and Click Rates Drop, But Data Quality Improves Reveals Emarsys Email Benchmark Report 2011 - New Report provides email statistics, language and industry analysis, and year-on-year comparison - emarsys.com
Open and Click Rates Drop, But Data Quality Improves Reveals Emarsys Email Benchmark Report 2011

 

NewswireToday - /newswire/ - London, Greater London, United Kingdom, 2011/05/31 - New Report provides email statistics, language and industry analysis, and year-on-year comparison - emarsys.com.

   
 
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Open and click-through rates across Europe continue to decrease, but so do bounce and unsubscribe rates, revealed the new emarsys email Benchmark Report 2011.

The email marketing compendium from the leading provider of email marketing solutions and services, offers email statistics and response data from 35,000 B2B and B2C email campaigns:

- Open and click-through rates;
- Bounce and unsubscribe rates;
- email formats;
- Response rates by industry and language;
- Comparison of response rates over the last few years.

In the Report, emarsys analyses the driving factors behind the trends and provides recommendations on how to best tackle the changes in the industry.

“The emarsys email Benchmark Report provides insight into the main trends and developments of the email Marketing Industry across Europe. We recommend that it is used by any business that wants to measure the success of their email marketing efforts and benchmark against the industry,” shared Daniel Harari, Head of Marketing for emarsys.

You can download your free copy of the email Benchmark Report 2011 online.

About emarsys
emarsys (emarsys.net) helps the world’s leading businesses increase ROI through bespoke email marketing, deliverability, customer engagement and social media solutions. Combined with a comprehensive services portfolio, emarsys is a true all-in-one provider for retention emarketing.

 
 
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Written by / Agency / Source: emarsys

 
 

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Open and Click Rates Drop, But Data Quality Improves Reveals Emarsys Email Benchmark Report 2011

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Publisher Contact: Tatiana Vorontsova - emarsys.com 
+44-207-3880797 press[.]emarsys.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any emarsys securities in any jurisdiction including any other companies listed or named in this release.

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