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Portland, OR, United States, 2011/05/30 - Allowing customers to get real time prices on customized handcrafted furniture and shipping quote, The Joinery now has an e-commerce website for shopping 24 hours a day - TheJoinery.com.
After being a brick and mortar business in Portland, Oregon for over 29 years building handcrafted furniture, The Joinery now has an e-commerce website which enables clients to shop and order handcrafted furniture built to their specification without having to pick up a phone. With over 300 pieces of furniture in their standard line along with seven standard wood options and a range of details to choose from, the database of customizable furniture is at a customer’s fingertips during all hours of the day.
The launch of the new website was a strategic move by The Joinery as it was completed at a point where online shopping has become common place for most shoppers for both small and large ticket items and unstable economic times throughout the country has inspired shoppers to educate themselves more through online research. “The Joinery is responding to our current customers’ desire to shop anywhere, anytime. We also have the opportunity to capture new customers throughout the country or abroad that are located in different time zones,” says Rosy Boyer, The Joinery’s showroom manager. Boyer also speculates that such features as instant pricing and real time shipping quotes are crucial to building this new client base.
The transition from strictly over the phone and in person transactions to an online experience was not one taken lightly. “Our marketing and sales team spent endless hours on researching e-commerce sites, data entry, and design on our website to create a process that is as seamless as if you came into the showroom and spoke with one of our sales associates. The return on investment had to make sense for the hours we put into it,” says Boyer. “With the trend of our new customers and current customers moving towards social media and online research we knew that the addition of e-commerce would be a great fit.” Looking toward the future The Joinery’s goal with their new e-commerce website is to position themselves so that as trends move towards an all online shopping experience both on standard computers and on mobile devices, they are prepared to capture all leads and sales opportunities.
The web platform allows each customer to hand select from a variety options to create their own custom piece of furniture. Choices of wood species, edge details, fabric, and hundreds of other accent details specific to each type of furniture are listed out along with any additional costs associated with the details. This includes not only their standard product, but also their handmade wood countertops and a range of their accessories. “I really believe that this website is totally unique as it allows the customer to be guided through the purchase process as though they are working with a sales person. Where else on the web can you customize a piece of furniture to the extent that you can on our site?” says Boyer. The Joinery’s website also features real-time shipping quotes for White Glove Delivery Service and Curbside Delivery service. This customized platform allows clients to obtain shipping quotes that are calculated base on their custom order of furniture, shipping location, and type of delivery they desire. These formulas, developed by The Joinery, help customers to only pay for the delivery service that they receive, rather than the common practice of including the shipping cost in the purchase price of the furniture or offering the same delivery rate to different customers, regardless of their location.
The launch of the e-commerce website has opened up the virtual doors for The Joinery to share their handcrafted furniture with customers throughout the United States and abroad. This addition to their brick and mortar location allows The Joinery to reach a larger audience while still maintaining their high standards of craftsmanship.
About The Joinery
Marc Gaudin founded The Joinery in 1982, in order to create great furniture and build a company with reputation for quality. With a focus on both design and construction, the company and its craftsmen endeavor to create furniture that will last for generations. With design styles ranging from traditional to Craftsman to modern, each piece is built with the structural integrity of joinery construction. Based in Portland, OR, The Joinery (thejoinery.com) features a 20,000-square-foot showroom and wood-working shop, where all of its pieces are built by hand using old-world techniques, sustainably harvested wood, and natural finishes.