Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced that its CisionPoint on-demand public relations and marketing software has been judged 2011’s best marketing/PR solution in this year’s CODiE Awards, the software industry’s most prestigious and only peer-reviewed awards competition.
CisionPoint prevailed in the 26th annual CODiE Awards, sponsored by the Software and Information Industry Association (SIIA), over five other finalists in the Marketing/PR business software category: DowJones Media Relations Manager, Insight 3/VMS, Adobe Creative Suite 5 Master Collection, Bronto.com, and InsideSales.com’s Lead Response Management Platform. The finalists were chosen from almost 20 software products nominated at the outset of the competition.
The 2011 Best Marketing/PR Solution CODiE Award is CisionPoint’s second top honor from the SIIA. Since becoming eligible in 2009, CisionPoint also has won a CODiE Award for Best Online News Service and has been named a finalist for top honors as Best On-Demand Platform, Best Vertical Market Business Content, and Best Business Information Resource. In addition, the Cision Social Media Dashboard won a 2010 CODiE Award as Best Social Media Aggregation Service.
“CisionPoint’s selection as 2011’s Best Marketing/PR Software Solution confirms that it is the industry’s premier marketing and PR software platform – the easiest to use, the fastest and the most powerful solution to fully integrate campaign management activity across all earned media. CisionPoint enables users to manage workflow; identify key influencers; engage meaningfully in social media; publish content across all media distribution channels, both traditional and social; and analyze results,” said Hans Gieskes, Chief Executive Officer of Cision AB Group.
With nearly 30,000 users in over 20 countries since its launch in October 2007, CisionPoint is now available in eight languages. It is used by 49 out of the top 50 PR agencies, corporations, non-profits, universities and solo practitioners. In addition to winning two CODiE Awards, CisionPoint is also the recipient of the Product Development of the Year award for 2010 from the Data Publishers Association (DPA) in the UK.
Cision (cision.com) is the leading provider of software, services, and tools to the public relations and marketing communications industry. PR and marketing professionals use our products to help manage all aspects of a campaign – from identifying key media and influencers to connecting with audiences, monitoring traditional and social media, and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision AB has offices in Europe, North America and Asia, partners in over 125 countries, and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010.