InstantFinder, an online marketplace for all, starts to offer affordable online selling options to enhance the sales and profits for sellers and buyers alike. E-commerce business of any size can operate stores on InstantFinder marketplace free. Sellers will see the savings to offer discounts to their buyers as a way to sell more and profit more. The only fee charged is a transaction charge of 2.99% of the final sale price. If a seller compares the fee they pay elsewhere or the cost to operate an ecommerce website, they will see where the savings and discounts come from.
If you operate an ecommerce website, you know that creating and maintaining a custom, standalone, online presence is not easy. Beyond the expense, the challenges of software design, development, testing, hosting, security, backups, database maintenance, and of marshalling third party services such as payment processing, logistics, and demand generation, take sellers’ attention away from their real business. Staying current on the technology treadmill with rapid advances every day makes this even more challenging. InstantFinder does all this for you - in the cloud.
If you do not yet have an online presence, setting up your own website is not for the faint-hearted. InstantFinder is the least expensive and complete way to go online.
And a casual seller who occasionally sells items on eBay, can also benefit from InstantFinder. Even buyers can publish Want ads, i.e., advertise for something they are looking for. Register and set up a ‘store’ once. Sell or advertise whenever you want. At other times, just leave your store empty (it becomes invisible automatically). There is no cost (see below), so you do not need to tear anything down or set it up again.
In summary, veteran or new sellers of products or services, large or small, selling tens or thousands of items everyday, or buyers looking for items, can set up a store on InstantFinder in minutes. No technical help is needed.
What does it cost?
InstantFinder stores are free. Sellers only pay a service fee of 2.99% of transaction value when they sell items, compared to 12-15% on Amazon or eBay (including recurring fees)1. With these savings, sellers can improve their income per transaction by 200-300%. Buyers too do not pay any fees. As the InstantFinder marketplace is hosted in the “cloud”, neither seller nor buyer need any hardware or software, except their laptops or smartphones.
Does InstantFinder help with demand generation?
Demand generation is the toughest part of any business. InstantFinder provides sellers the most tools for generating demand. These include support for (i) search engines, (ii) social media, (iii) EEmail marketing, and (iv) advertising. All these tools are available from the marketing center integrated in InstantFinder, and are available from the dashboard within a seller’s store.
InstantFinder automatically submits all sellers’ listings to search engines. The indexing rules for horizontal search engines (e.g., Google, Bing) are different from those for specialized search engines (e.g., product search engines such as Google Products or TheFind). InstantFinder automatically optimizes all submittals, and formats the feeds as needed. When sellers list their offerings, InstantFinder helps optimize tagging for the best presentation in search results.
InstantFinder automatically links sellers’ stores to their Facebook pages. Any new item listed by a seller in his store is automatically published on their Facebook page as well. For sellers who don’t have a Facebook page, InstantFinder can help set one up. InstantFinder also automatically publicizes each new store and listing on InstantFinder’s Facebook page. It similarly automatically posts each new store and item on Twitter. Talk about automatic exposure to 500 million+ users! When was the last time a seller had this type of reach?
For Email marketing, we give you a console where you can import your leads, and send discount coupons and announcement Emails to your e-prospects. Unlike Facebook, InstantFinder does not use these leads for any purpose of its own, and does not market them to third parties.
Sponsored ads. instantFinder supports easy cross-selling through contextual sponsored ads within the site. We also enable sellers to advertise their products on affiliate sites, with automatic revenue-sharing.
Most importantly, when may talk about viral marketing, InstantFinder delivers it - in more ways than one - through (i) Facebook, (ii) Twitter, (iii) YouTube (from where you can link in your videos to your store), (iv) iTunes (from where you can link in your podcasts to your store), (v) your email and discount coupon campaigns, (vi) cross-selling on the site, and (vii) affiliate marketing. We provide these at no extra cost.
Each viral network brings a multiplier effect. Think of what multiple viral networks can do for cost-effective demand generation.
If a seller doubles or triples his traffic on InstantFinder, he can double or triple his income, even if our transaction fees were the same as those of other networks. With our transaction fees 1/3rd of others, he (i) not only multiplies his revenue and profits from greater demand, but in addition, (ii) increases his profit by 200-300% due to the lower transaction fees. Put together, this can boost a seller’s income 5-10x. This provides enough room to pass some of the savings to buyers, and to draw them with lower prices, without eating into what can otherwise be thin margins.
Simply put, between the traffic we generate for InstantFinder (instantfinder.com), the traffic you generate for your store, cross-traffic from other stores, and the virality InstantFinder tools provide, InstantFinder provides cost-effective demand generation and greater reach, enabling sellers to realize the true potential of their business with e-commerce without emptying their pocket books to set up e-commerce stores and paying for sponsored ads. This provides a powerful alternative to Amazon, eBay, and Google AdWords or AdSense.