Approach Entertainment, leading Celebrity, Artist, Talent and and Entertainment Marketing Company, has recently bagged the world's most important business recognition, THE BIZZ INDIA 2010, for their business excellence at The Taj Mahal Palace & Tower Hotel in Mumbai. The award was given to Approach Entertainment in entrepreneurial category for its outstanding work in Celebrity Management, Artist Management, Talent Management and Entertainment Marketing Business.
Approach Entertainment is an entrepreneurial venture of young media and communications professional Sonu Tyagi who had worked with leading advertising agencies before launching his own PR and Communications firm at a very young age of 24. He also worked an executive producer for a bollywood film and an expert on Film Marketing and Entertainment marketing Business.
Speaking on the occasion, Sonu Tyagi, Director of Approach Entertainment, said,“It is a great honour for us to receive this prestigious award. We are happy to have found acceptance and recognition from the members of the evaluation committee. It is due to the tireless hard work, the zeal to pursue new entertainment marketing and Celebrity management initiatives and the commitment to do only quality work that we are part of a successful business line-up. It inspires us to do even better work in the future.”
The fast growing celebrity and artist management agency is already working in different sectors for leading companies and already launched verticals in Healthcare, Digital PR and Marketing and related services.
World Confederation of Businesses (WORLDCOB), an international organization, for the first time awarded many Indian companies with this prestigious award.
Approach Entertainment (approachentertainment.com), a first-of-its-kind Celebrity and Artist Management concern is one of the proud recipients of this award. The criterions that catapulted Approach Entertainment to the top slot were: Business Leadership, Management Systems, Quality in Products and Services, Innovation and Creativity, Social Responsibility, and Results. Approach Entertainment fulfilled these criterions successfully.
Headquartered in Mumbai, India’s leading Celebrity, Artist, Talent and Entertainment Marketing company, Approach Entertainment, works for Corporate, Finance, SME, Healthcare and pharma, FMCG, Films and Entertainment, real estate, art and other sectors. Apart from its own offices in New Delhi, Gurgaon, Lucknow, Dehradun and Jaipur, Approach Entertainment, one of the reputed Celebrity and Artist Management companies in India has become one of the fastest growing Celebrity management agencies in Mumbai. Approach Entertainment has specialized divisions for Celebrity Management, Artist Management, Talent Management, Models Management, Film PR, Film Marketing, Advertising and Corporate Films Productions, Casting, Entertainment Marketing and Integrated Celebrity promotions etc. Over the last few years, Approach Entertainment has witnessed a staggering growth in terms of volume and quality in its Celebrity network.
Approach Academy, the brain child of Sonu Tyagi is a first-of-its-kind initiative to train the practicalities of growing PR, Media and marketing communications professions. Approach Communications is in talks to engage the renowned authorities in PR, Media Relations, Brand Management, Internet and Digital Marketing from all over the world time to time. The faculty of the Approach Academy will be a mix of professionals and academicians and the emphasis will be on the practical training and brightest students will be recruited in the company itself.
The award from WORLDCOB comes at a right time to Approach Entertainment, as this fast growing Celebrity Management agency in India is all set on an aggressive growth path strategy, thereby planning to launch new verticals and expand the reach in rural and semi-urban towns apart from its offices in Mumbai, Lucknow, Chandigarh, Dehradun and Ranchi.
As Sonu Tyagi elaborates,“This award will definitely boost our expansion plans and give us the impetus to launch new verticals.”
WORLDCOB has brands like THE BIZZ, considered the most important corporate recognition in the world; BIZZTRAINING, a service that creates and develops integrated training systems in areas of high business interest;
BIZZMARKET.COM, an exclusive portal for companies and entrepreneurs where they can register and find offers and demands for products and services;
EXPOBIZZ, an international business convention; and BIZZNEWS, a media outlet that provides information on the most significant economic and business events.