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MarketingExperiments.com to Address How Simple Option Pages Result in Higher Conversion - October 4th clinic reveals how consumers react to complex decisions.
MarketingExperiments.com to Address How Simple Option Pages Result in Higher Conversion

 

NewswireToday - /newswire/ - Draper, UT, United States, 2006/10/02 - October 4th clinic reveals how consumers react to complex decisions. .

   
 
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Marketers who work tirelessly to offer multiple options to online customers may be interested to learn that fewer choices often produce higher conversion rates, according to online research laboratory, MarketingExperiments.com (MEC). Marketers can listen to and discuss recent study results during the upcoming MarketingExperiments.com free Web Clinic entitled “Choice vs. Simplicity” to be held Wednesday October 4 at 4:00 p.m. EST.

“The truth is simply this: marketers hate losing a sale,” said Nick Usborne, senior editor at MEC. “Who would be happy losing a subscription because a customer wanted to pay monthly and the only available online option was to pay annually? However, trying to offer every option imaginable can be a dangerous game as well. Too many choices or options complicate the decision making process for site visitors and can actually result in lower revenues.”

The one-hour webinar will include data which shows there are many ways in which one can simplify offer pages, reduce choices and options and sequence information in such a way as to increase conversion rates and revenues.

Those interested in attending the free Web clinic can sign up at the link below.

MarketingExperiments.com has been named one of 2005’s best online marketing sites by KnowThis.com and tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve site traffic, conversion and product sales.

About MarketingExperiments.com
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc.

 
 
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Written by / Agency / Source: Politis Communications

 
 

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MarketingExperiments.com to Address How Simple Option Pages Result in Higher Conversion

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Publisher Contact: Maura Lansford 
801-523-3730 mlansford[.]politis.com
 
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