Forbo Synthetic Polymers, a business of Forbo Adhesives, LLC headquartered in Research Triangle Park, North Carolina, has launched their new website, forbo-polymers.com. Their new website was developed by Raleigh web design company, TheeDesign Studio. The customized content management system provides the team at Forbo Synthetic Polymers the opportunity to manage their own site content, upload pictures, video and audio, and manage their product list and e-commerce software.
“We aimed to design a website for Forbo’s Synthetic Polymer business that blended seamlessly in to the corporate identity of the Forbo Group, yet still retained the functionality to meet the specific needs of their business,” said Richard Horvath, owner of TheeDesign Studio. “We adhered to the corporate guidelines, and worked closely with Russ Frank, the Sr. Sales Manager at Forbo Synthetic Polymers, to find out the needs of his team. We built Forbo Synthetic Polymers a beautiful site that is easy to use, simple to update, and allows them to manage their online store, product inventory, on-site blog, and page content on their own.
Forbo Synthetic Polymers specializes in the manufacturing of polymer emulsion technologies such as vinyl acetate, vinyl acetate copolymers, vinyl acetate-ethylene, acrylic and styrene butadiene for a variety of end uses. These emulsion polymers are most commonly used in the formulation of adhesives, architectural coatings, construction materials, material modification, textile coatings, and a few other specialty applications. Because Forbo Synthetic Polymers is a unique business of Forbo Bonding, they were looking for a site that targeted their market and reflected their professional reputation in the synthetic polymer industry. Their new site achieves this with the streamlined design, simple navigation, and complex functionality hidden in a user friendly interface.
The CMS website features an intricate search and filtering function within their product database, allowing consumers to easily find the products they need, as well as the related product data sheets, MSDS and other associated documents. Their on-site blog features updates on company news, new products, industry related articles and informative links.
“We are excited about the capabilities of the new website. It has a very user friendly interface that allows our customers to search and easily match products to their specific needs. They can request samples and download support literature for our best selling products,” said Russ Frank.
About Forbo Synthetic Polymers
Forbo Synthetic Polymers (forbo-polymers.com), a business of Forbo Adhesives, LLC, specializes in the manufacturing of a variety of synthetic emulsion polymers. As one of only three US producers of high-pressure emulsion polymers, as well as conventional emulsions, the Synthetic Polymers business is strongly positioned to service a wide range of end use applications, including adhesives, coatings, carpet and textiles, construction and specialty applications, with high-performance, eco-friendly solutions. Our innovation potential and strong customer focus have made us the preferred supplier to leading manufacturers and compounders.