Named by BBC Travel in 2010 as one of the ten best new travel apps, Rama is a mobile phone platform that takes users on historical walking tours which not only tell the story behind the stops on the tour, but also show archival images of how those locations once appeared. Past Preservers, a historical and archaeological consultancy that has previously provided support for programming for such major television networks as the History Channel and Al-Jazeera International, will tap into its considerable media connections and expertise to produce innovative new tours on locations around the world, which will be sold directly to users on Rama.
“We are very excited to work with Past Preservers on offering new tours for Rama,” Michael Carroll, co-founder of Crimson Bamboo, stated. “We founded our company with the mission of delivering top-quality content to users while also providing authors with new tools for telling—and showing—history’s greatest stories. Past Preservers has one of the largest networks of historical and new media experts in the world and we are sure that the tours we produce with them will continue to expand Rama’s reputation for providing users with the opportunity to understand and experience history like never before.”
Both companies also stressed that, in addition to providing a new form of immersive content for users, the collaboration would also focus on serving the authors of the tours.
“Past Preservers has always been dedicated, first and foremost, to helping academics and professionals to earn money doing the things that they are most passionate about,” said Past Preservers’ President, Nigel Hetherington. “Rama not only offers the perfect opportunity to reach new audiences using one of the most cutting-edge platforms available, but also offers our clients a new opportunity to write first-class historical content that they can sell directly to customers. This is a truly innovative publishing model that we are convinced will really serve our clients’ interests.”
Historical walking tours jointly produced by the two companies will be available for purchase within the Rama app, and are generally priced between $0.99 and $2.99.
Crimson Bamboo (crimsonbamboo.com) is a New York City-based Limited Liability Company founded in March 2010, with the mission of creating new convergences between people, data, and the world.
Past Preservers (pastpreservers.com), founded by Nigel J. Hetherington in 2005, taps into its extensive network of archaeologists, historians, Egyptologists, engineers, geologists, and other specialists to provide historical and archaeological consultancy and professional support to the media industry. With offices in Cairo and London and representatives throughout the Middle East, North America, and Europe, Past Preservers has a strong hold in the international media scene, having completed assignments for the History Channel, the Discovery Channel, the National Geographic Channel, Al-Jazeera International, TLC, and Living Channel.
Lydia Wittgenstein, Crimson Bamboo LLC