NewswireToday - /newswire/ -
Westlake Village, CA, United States, 2011/05/06 - CallSource®, the leader in call tracking and recording, performance analytics, sales and management training, today announced the availability of its Q1, 2011 Telephone Performance Analysis (TPA) Industry Report Card.
Published quarterly, the Industry Report Card is designed to provide an objective report on how effectively leasing professionals across the industry are answering telephone leads. The findings in the current issue are based on the review of 132,738 calls for more than 1,311 multifamily communities nationwide. Each call is reviewed using a survey of best practices created by industry professionals with a combined total of more than 150 years experience in successful ownership, management, and operation of apartment communities.
Among the survey findings:
• 62% of the time the leasing professional obtained caller’s name;
• 37% of the reviewed calls were converted to appointments;
• 1,847 appointment-setting opportunities were missed;
• 462 fewer leases were written as a result;
• $5,451, 163 in total lease revenue was lost*
*Total lost revenue based on industry averages.
“This report reflects the ongoing trend of revenue losses that continue to impact the multifamily industry,” states Jerry Feldman, CallSource CEO. “This erosion in revenues is directly connected to an industry-wide problem among leasing professionals – the lack of the skills necessary to set a higher percentage of appointments and close a higher percentage of leases.”
CallSource’s Industry Report Card (IRC) is published quarterly and available free of charge. For a complete copy of the Q1, 2011 IRC, or for past issues, contact a CallSource advisor or visit the IRC link.
CallSource delivers Resultssm, the first and only integrated sales, marketing, analytics, and training system. This groundbreaking solution goes beyond call tracking and reporting to provide continuous monitoring of telephone performance. In addition, it provides targeted, individualized training and feedback to improve leasing and retention results every month.
CallSource (callsource.com) offers the most extensive eLearning courses, including self-paced and instructor-led. Its’ easy-to-use Learning Management System and industry-leading eLearning content are so effective, the National Apartment Association’s Education Institute has asked CallSource to expand the system for use by the NAA and all of its affiliated associations across the United States.