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Written by / Agency / Source: MICROS Systems, Inc.

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Second Cup Selects MICROS’s Affordable Enterprise Solution - Second Cup Looks to MICROS to provide a comprehensive restaurant point-of-sale and restaurant enterprise management solution (NASDAQ: MCRS)
Second Cup Selects MICROS’s Affordable Enterprise Solution


NewswireToday - /newswire/ - Columbia, MD, United States, 2011/05/05 - Second Cup Looks to MICROS to provide a comprehensive restaurant point-of-sale and restaurant enterprise management solution (NASDAQ: MCRS). NASDAQ: MCRS

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MICROS Systems, Inc., a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce that Canada’s largest specialty café franchisor and second largest retailer of specialty coffee, The Second Cup Ltd (“Second Cup”), has selected MICROS as its exclusive and preferred restaurant technology provider. Nearly 170 locations are installed with the MICROS e7 restaurant point-of-sale (POS) system and restaurant enterprise system. The roll-out will continue with an additional 130 locations over the next few months.

What began as a shopping mall kiosk has expanded to a franchise with over 350 cafés featuring a full product line of 25 premium coffees, specialty beverages, complementary foods, and merchandise items. To help manage the orders of thousands of daily guests, Second Cup required an intuitive restaurant POS system that was affordable for the cafés, easy to install to minimize the disruption to business flow, yet customizable to reflect Second Cup’s specific requirements.

True value can be found in MICROS e7’s seamless interface to the business intelligence system’s enterprise maintenance services. This enterprise management solution allows Second Cup to easily facilitate control throughout the enterprise and implement changes in menu items, prices, taxes, and other POS configurations. These changes are often not anticipated and require a quick turnaround time, but implementing them is an extremely time consuming task; this results in costly mistakes that are an inconvenient to the guest, result in lost revenue, or both. streamlines this business process.

“MICROS e7 with enterprise management and reporting is the ideal solution for our franchise network,” stated Robert Masson, Chief Financial Officer, Second Cup. “We value the lower total cost of ownership e7 affords us and appreciate the benefits of the flexibility of MICROS’s solution in allowing us room to expand our café technology solution as our operations grow.”

“We are delighted to be selected as the exclusive technology provider for Second Cup,” stated Ed Rothenberg, Vice President, Restaurant Sales and Strategy, MICROS. “MICROS’s e7 and will provide Second Cup with unprecedented ease of managing the enterprise and we look forward to continuing the rollout.”

About Second Cup®
Founded in 1975, Second Cup® ( is Canada’s largest specialty coffee franchisor, operating more than 350 cafés across the country. As a proudly Canadian company, Second Cup celebrates its franchisees’ local ownership, and prioritizes the support of local businesses through daily deliveries from neighbourhood partners. Committed to caring for every guest, all 5,000 associates of Second Cup are Trusted Coffee Experts™ who sell 1,000, 000 coffee and tea beverages every week.

For further information, please contact Robert Masson, Chief Financial Officer, (905) 362-1824 or investor[.]

About MICROS Systems, Inc.
MICROS Systems, Inc. ( provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 130 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 90,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.

For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Vice President of Marketing. You can also visit the MICROS website or send an email to info[.]

The MICROS logo is a registered trademark of MICROS Systems, Inc.
All other product and brand names are the property of their respective owners.

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Second Cup Selects MICROS’s Affordable Enterprise Solution

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MICROS Systems, Inc. | Second Cup
Publisher Contact: Louise Casamento - 
443-285-8144 lcasamento[.]
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any MICROS Systems, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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