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London, United Kingdom, 2006/09/28 - An Inconvenient Truth picked up an IVCA Clarion Award for responsible media at this year's ceremony at BAFTA. Other winners included the BBC, Toyota, The National Theatre and Friends of the Earth.
An Inconvenient Truth, the Climate Change film featuring Al Gore, was one of the winners at the annual IVCA Clarion Awards which took place at BAFTA in London on September 29th.
The Clarion Awards is a unique event where the best ethical and effective corporate communications are rewarded alongside feature film, performing arts, television and radio. The Awards, presented this year by Moira Stuart, were launched four years ago as the first of their kind in the world to celebrate media responsibility across all delivery platforms.
Mainstream media winners included: BBC’s ‘Woman’s Hour’, ‘Talking Scotland’ and ‘It's Not Easy Being Green’; RTE Ireland's celebration of ‘Samuel Beckett's Centenary’; and The National Theatre in London for both the play 'Southwark Fair' and its 'Connections Programme' for young people. Among other winners were: Barclay's Bank, Honda, Toyota, Serco, Nationwide and Friend's of the Earth.
Vernon Ellis (International Chairman, Accenture), Julia Cleverdon (Chief Executive, Business in the Community) and Gary Withers (Chairman & Managing Director, Imagination) received Champion Awards for their outstanding contribution to ethical communications. The event was attended by senior figures from Government, Business and the Arts.
As Wayne Drew, CEO of the IVCA says: “Corporate and mainstream communications are, of course, very different but they have one vital thing in common – their ability to shape the consciousness of their audiences and impact on their hearts and minds. They not only influence our attitudes toward rights and responsibilities but also help define our personal and collective aspirations.
The Clarion Awards acknowledge this and look for examples of communication content – whatever the delivery platform – which make a positive contribution towards our world. At their best, communications can substantially increase understanding of corporate social responsibility and sustainable development as well as encourage responsible discussion of important issues, and further cultural, social or artistic aspiration.”