PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: ResearchInChina

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

ResearchinChina.com Publishes China Online Advertising 2010-2011 Industry Report - ResearchInChina, the vertical portal for Chinese business intelligence, announces the release of a new report –China Online Advertising Industry Report, 2010-2011 - ResearchinChina.com
ResearchinChina.com Publishes China Online Advertising 2010-2011 Industry Report

 

NewswireToday - /newswire/ - Beijing, China, 2011/04/25 - ResearchInChina, the vertical portal for Chinese business intelligence, announces the release of a new report –China Online Advertising Industry Report, 2010-2011 - ResearchinChina.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

In 2010, China’s Online advertising market continued to maintain high-speed growth, and the market size increased substantially by 58.7% year on year to RMB 32.7 billion.

China’s Online advertising market consists of segments including integrated portal, search and guide website, video website, and vertical portal. Search and guide websites refer to the large websites such as Google™, Baidu, Taobao, and Qihoo 360 that lead users to small and medium-sized websites.

In China’s online advertising market in 2010, integrated portals accounted for 16.2% of the advertising income, a decrease compared with the 22.9% in 2009; search and guide websites and video websites delivered an excellent performance, and vertical portals expanded their share slightly.

Being more rational, advertisers are pursuing more accurate delivery and maximization of advertising effect. In the future, the advertising income of integrated portals will be further reduced, while the advertising business of search and guide websites and vertical portals will maintain high growth potential.

In 2010, China’s online advertising market was still highly concentrated, with top 14 Internet media accounting for 68% of the advertising income. Baidu, Taobao and Google China were the top three Internet enterprises in terms of advertising income.

Baidu achieved advertising income of RMB7.9 billion, occupying 24% market share; benefiting from the substantial increase in its platform turnover, Taobao achieved advertising income of RMB3.9 billion, promoting its market share from the third place in 2009 to the second place.

Impacted by the withdrawal from China, Google China saw decelerated advertising revenue growth and its market share drop from the second place in 2009 to the third place.

In the future, search and guide websites will still be the major players in China’s Internet advertising market. Baidu and Taobao will further consolidate their market leadership, sitting tight in the top rank. Relying on their brand value, integrated portals will still maintain some advantages, large user group, for instance, and remain in the second rank despite the intense competition in the advertising business.

Video websites and vertical portals like Youku, Bitauto and Soufun constitute the third rank and will be active members in the future online advertising market. The competition among them will be increasingly tense.

For details of this report, please visit researchinchina.com/.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Written by / Agency / Source: ResearchInChina

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
Advertising PPC Classifieds - PURCHASE industry keywords tags / Banner Ads. Click HERE for details!.

 
  Your Banner Ad showing on ALL
Advertising/PPC/Classifieds articles,
CATCH Visitors via Your Competitors Announcements!


ResearchinChina.com Publishes China Online Advertising 2010-2011 Industry Report

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: ResearchinChina.com 
+86 10 82600893 report[.]researchinchina.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any ResearchInChina securities in any jurisdiction including any other companies listed or named in this release.

Advertising/PPC/Classifieds via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From ResearchInChina / Company Profile


Read Advertising/PPC/Classifieds Most Recent Related Newswires:

Leading Press Release Newswire and Market Research Report Distribution Service Network Celebrates 10 Year Anniversary
Amobee Named in Fortune Magazine’s 100 Best Medium Workplaces
Bitmedia.io Ups Fraud Detection Abilities, Researching Blockchain Applications for Ad Sector
CDK Global Becomes Technology Partner for Inland Group
Amobee Launches Triggers Digital Advertising Solution to Target Consumer Mindset
CDK Global Officially Opens New Cincinnati-Based Customer Experience Center
CDK Global and TradeRev Introduces Dealers Unique Live Auction System
Amobee Announced as Snapchat Partner
Maxus Launches Global Exchange Programme Giving 75 Employees A Working Adventure of A Lifetime
Frost & Sullivan Highlights AdTheorent’s Exceptional Growth in the Digital Advertising Industry
Cygnus Cargo Carrier with Pressurized Cargo Module by Thales Alenia Space, Headed for the International Space Station
Switch Concepts Announces its Partnership with Forensiq
Amobee Brand Intelligence Technology Expands Globally
Socialbox.biz Jumpstarts New Digital Storage Solution
Dentsu Announces Acquisition of French Cross-Activation Agency ZoneFranche

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  NAKIVO, Inc.

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)