Bell vast network infrastructure coupled with robust offerings helped it gain significant market share in 2009, despite the heavy impact of the global economic recession on the audio conferencing services market in Canada.
Bell retains its leadership position across various customer segments, including small businesses and big corporations, through a variety of successful initiatives. Furthermore, the company’s audio conferencing solutions are designed to be simple to use, secure, cost-effective and reliable.
"The major portions of the Bell’s Conferencing Services revenues come from large enterprises, in addition to SMBs, who represent an excellent opportunity for vendors in Canada," says Shyam Krishnan, Industry Analyst at Frost & Sullivan. "The company’s service offerings are exceptionally strong in the unattended sector, securing close to 90 percent of the overall revenues."
While the market witnessed price erosion and stiff competition, Bell was able to help customers by cutting down on travel costs, and offered unparalleled value proposition. The coast-to-coast Internet Protocol (IP) network providing IP-based audio conferencing services enables it to control cost of delivery and maintain competitive pricing.
Further, Bell possesses one of the largest port and bridge infrastructures in the Canadian market for unattended and operator-assisted services. The fact that Bell features intelligent networks of very high quality has translated into superior quality for all audio conferencing solutions.
The company has continued to keep up with demand, and has made sure that innovation has been at the forefront of its multiple audio conferencing offerings. Bell has also ventured into web and video conferencing, in order to more effectively package solutions for customers. While audio conferencing features a fully digital and advanced network, the web and video offerings feature live meeting options and add-ons that seek to enhance the collaborative experience. These integrated solution offerings have been well received in the Canadian marketplace, resulting in many customer acquisitions.
Overall, Bell has identified the factors that would be key to customer retention and has continued to offer solutions that complement its strong audio offerings. Its extensive networks of distributors have proven extremely useful.
"In the light of the recent economic downturn, the company’s long-standing record and credibility, coupled with innovation and tangible ROI, have enabled customer expansion," notes Krishnan. "This has been an important achievement, given the levels of competition that exist between regional vendors in Canada and the vendors who are traditionally based in the U.S., but cater to Canada."
A worthy recipient of the 2010 Canadian Market Share Leadership of the Year Award, Bell effectively leveraged its expertise in the audio conferencing services market and achieved the market leadership position through a winning combination of successful strategies and competitive assets.
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in capturing the highest market share within its industry. The award recognizes the company's leadership position within the industry in terms of revenues or units, as specified.
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs: Bell Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fibe TV, Bell Home Phone local and long distance, and Bell Business Markets IP-broadband and information and communications technology (ICT) services. Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV, Canada's #1 television network, and the country's most-watched specialty channels.
Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell product and service information, please visit bell.ca. For Bell Media, please visit bellmedia.ca. For BCE corporate information, please visit bce.ca/.
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