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Hull, East Yorkshire, United Kingdom, 2006/09/26 - In 1968 Andy Warhol stated that; ‘In the future, everyone will be world-famous for 15 minutes’. Using Warhol’s statement as a premise, 15x15 advances the statement into the 21st century - 15x15.org / ArtDesignHull.ac.uk.
A new media art project created by an academic and two graduates from the Hull School of Art & Design has won the Art Category of the 16th Flashforward Film Festival, Austin, Texas. The Flashforward Film Festival (flashforwardconference.com) is an online competition and live awards ceremony showcasing and celebrating the best work on the Web and is the largest international Flash related festival in the world.
The 15x15 project was developed by senior lecturer in new media, Richard Vickers and two new media graduates, Oliver Dore & Greg Brant. The project pays homage to the artist Andy Warhol and also ‘marries’ together two of the most prolific new media technologies: the web and mobile camera phones.
In 1968 Andy Warhol stated that; ‘In the future, everyone will be world-famous for 15 minutes’. Using Warhol’s statement as a premise, 15x15 advances the statement into the 21st century; with new media technology anyone and everyone can be world famous...for 15 seconds.
Commenting on the project, senior lecturer in new media, Richard Vickers stated: “In the 21st century art is being fundamentally realigned for anyone and everyone. 15x15 is a homage to Warhol, a realisation of the artistic utilisation of new media technology and the democratisation of art in the age of digital production.”
15x15 (15x15.org) is a world first, whereby users or viewers can actually contribute to the piece directly from their mobile cameraphone. The clips can be submitted by anyone and as long as they don’t contain any offensive material we will add it to the database. Participants can contribute to the piece using a standard mobile camera phone that can capture video, and can send video clips directly from their camera phone using MMS (Multimedia Message Service), via email or upload from your personal computer to the online database.
The clips should be the standard video setting for a cameraphone, 176 x 144 and can be longer than 15 seconds but will be reduced to that length, participants can send as many clips as they wish. The clips can be portraits, experiential, vignettes, experimental, anything within reason, from the banal to the downright bizarre! They can accept video clips in most popular formats: 3gp, QuickTime, windows video etc.
The viewable artwork is an interface consisting of 15 individual rectangular screens, each individual screen displays a random video clip stored within the database for a 15 second duration: 15x15.
The project has enjoyed phenomenal success since it was first shown at a conference at Yeditepe University in Istanbul in April 2006 with over 10,000 visitors on some days. 15x15 (15x15.org) was chosen by the search engine Yahoo! as its ‘site of the day’ in July and has also been featured on CNN Headline News in the United States.
Videos have been submitted from: the UK, Ireland, USA, France, Finland, Turkey, Netherlands, Israel, Sweden, Argentina, Korea, Russia, Japan, China and many more countries and the project has been viewed literally in every corner of the world, from Alaska to New Zealand.
The project will next be shown in the Netherlands at the Amsterdam Film Experience 6–8 October and then will form part of the ‘Two Not Ten’ New Digital Arts Festival in Southampton from October 20th to December 15th.
Technical requirements to view: Requires fast internet connection and fast computer (processor) and the Adobe Flash 8 player.