Singles365.com, one of the largest privately owned dating brands in the UK, has expanded its dating portfolio by expanding into the South African market and launching MatureSingles365- a dedicated offshoot for the over 40’s.
Paul Fitzpatrick, Head of Consumer Marketing, comments:
“The brand is getting bigger by the day. Our network provider WhiteLabelDating.com has seen huge growth in both the South African and Mature markets so it’s great to develop Singles365 into these booming areas. Being able to offer consumers a tailored choice is vital in this ever-growing industry and we look forward to rolling out more developments over the next 12 months.”
The main site, which has over 2 million members in the UK, has introduced a variety of new features and site functions using member survey feedback and testing to implement the changes. Consumers are able to register and import photos from their Facebook accounts with a few simple clicks and the profile page has been redesigned for user ease. A dedicated, UK-based support team is also on hand to help all members with any queries they have, big or small.
The UK online dating industry is predicted to be worth 150m GBP annually by 2014, according to Mintel. WhiteLabelDating.com’s South African network has grown by 19% since January, with the Mature UK network also increasing by 18%.
With future plans to launch in USA and Ireland, Singles365 continues to pave the way as one of the UK’s leading dating sites in the market.
Established in 2003, Singles365.com has been helping people find romance, meet new people and enjoy new experiences for seven years. The site welcomes people of all ages and all backgrounds from across the UK.
At Singles365.com, we always put our customers at the heart of everything we do. We are continually investing in technology and customer service to provide the safest, friendliest and easiest to use dating platform possible. Our customers can call us every week day for free to speak to our 25 strong customer service team.