NewswireToday - /newswire/ - Cape Town, Western Cape, South Africa, 09/27/2006 - Gaming Corporation’s proprietary search engine Gambling.com recently announced the launch of its first major Search Syndication contract with the Gambling.co.uk network.

Gaming Corporation’s proprietary search engine Gambling.com gambling.com recently announced the launch of its first major Search Syndication contract with the Gambling.co.uk network. The Gambling.co.uk network is a leading Gambling portal operator and is the owner and operator of a number of top tier portals including Gambling.co.uk, Poker.co.uk, Casinos.co.uk, lotto.co.uk and Vegas.co.uk.

Under the terms of the contract Gambling.com’s search functionality will be integrated into the look, feel and navigation of the Gambling.co.uk network websites on a revenue sharing basis. The Gambling.co.uk network currently generates over 500,000 targeted unique monthly visitors.

Gambling.com’s Integrated Search enables Gambling portals to incorporate Gambling.com's pay per click search functionality into its website. The provision of search functionality will allow portal operators to retain visitors longer and so provide portal operators with the opportunity to generate additional revenues. The syndicated search function will enable consumers to seamlessly search from within the network partners branded environment because both the Gambling.com search box and the results are provided directly on the partner’s site.

Gambling.com has created an online search engine that introduces consumers and advertisers. Advertisers bid on search terms which are relevant to their sites and pay only for consumers who click on their listings after searching targeted keywords on which the advertisers have bid. As a result, advertisers pay for self-qualified leads rather than exposures to potential consumers, as with impression-based advertising, leading to a higher average revenue per visitor.

Gambling.com's Search Syndication Network builds on the highly successful affiliate Programmes operated by Overture and Miva.

Commenting on the first major Search Syndication deal Justin Drummond, Chief Executive of Gaming Corporation plc, said,

“This is a major step in establishing the Gambling.com Search Syndication network. The Gambling.co.uk network generates a large volume of targeted Gambling traffic and this will significantly increase the number of searches conducted via Gaming Corp’s proprietary search engine.

The integration of our search technology transforms each network partner site into a stronger and more profitable destination. Our fully integrated Syndicated Search offering provides Gambling Portal Websites with a means of adding greater content depth and new sources of traffic and revenue to their site and I am confident that we will secure further contracts with other portal operators."

Agency / Source: ROI Media

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